& AGENDA SURFING
WHOEVER TICKS FIRST, WINS
CLEARLY YOU WANT TO SET THE AGENDA INSTEAD OF JUST REACTING
But there are situations where speed of reaction is everything. For better or for worse: the proverbial glass falling from the table – only those who see it tipping can catch it. And the perfect pass – only those who recognize the pass can catch it. That’s exactly why we have crisis monitoring (for the bad) and agenda surfing (for the good). Our AI is there to keep watch for you, so you can focus on the situations where reaction is really everything, instead of drowning in information overload.
CRISIS MONITORING AND AGENDA SURFING WITH HASE & IGEL: WHAT IS IT?
Opportunities and risks hardly ever come out of nowhere. They announce themselves – to those who have sufficiently fine ears. But the market is noisy, chaotic and full of garbage: if you listen to every contribution in every channel all day long, you will quickly get tinnitus and wear yourself out jumping over every little stick. This is where we come in: Our AI listens for you, evaluates the information and filters out what is not relevant in the end. It structures what could be exciting for you: what it is about, who is involved, where does it take place, etc.; so it becomes quieter around you and you can focus your attention on what is probably worthwhile: in crisis monitoring, the topics that could really hurt you if they continue to build up; in agenda surfing, the topics to which you can contribute really well.
FINALLY THE 360° VIEW
BANK MEASURES SUCCESS ACROSS CHANNELS FROM CONTACT TO CUSTOMER VALUE
Stadtsparkasse Düsseldorf wants to determine the value contribution of its marketing measures. With the AI solution from Hase & Igel, the data from all channels and the CRM are combined and analyzed along the entire funnel – evaluated with realistic benchmarks: A bridge between marketing and sales for optimal control.
marcapo supports over 65,000 sales partners of major brands in achieving optimal sales impact locally. To manage this complexity, marcapo relies on Hase & Igel’s AI, which recommends realistic budgets, the optimal combination of advertising media and the right timing for each retailer – 100% tailored to local conditions.
WhatzDogs wants to make life with dogs less stressful. For the successful market launch of the new app, it is important to find out what issues dog owners are concerned about in which situations, where they go for advice, and how and when it is best to reach them. The tools from Hase & Igel show the way for content strategy, channels and timing.
Many liquors are drunk especially in bars, clubs and festivals. This one, too. Corona lockdowns thus threaten sales and brand. What to do? Lead agency Drehmoment relies on solutions from Hase & Igel – and finds those drinking occasions, recipes and media for the brand that keep it in the hearts and throats of consumers.
CRISIS MONITORING AND AGENDA SURFING À LA HASE & IGEL – THAT’S HOW WE DO IT:
AND HOW DO I GET MY CRISIS MONITORING NOW?
If you give us the go-ahead, we will set up your solution and either provide you with the software with which you can carry out the analyses yourself, or deliver the collected and analyzed data to you in the software.
Our solutions support you in drawing conclusions and decisions from the analyses. We are also available to you personally as experienced sparring partners – everything is possible, nothing is mandatory.