HI MARKET, WHAT’S GOING ON?
THE MOST SOPHISTICATED PRODUCT FLOPS IF IT DOESN’T MEET DEMAND.
Or if it is launched at the wrong time and in the wrong place. With a market analysis à la Hase & Igel, this won’t happen to you: based on a very broad database, our algorithms evaluate the market potential, recognize typical patterns and give a market forecast for the further course.
MARKET ANALYSIS WITH HASE & IGEL: WHAT IS IT?
A market analysis includes a determination of demand as well as a competitive analysis. For this purpose, our algorithms draw on all publicly available behavioral data of customers (whether private consumers or companies) as well as those of competitors. Supply and demand are spatially mapped for each region and their development over time is analyzed. In doing so, we can precisely identify patterns, how many people are receptive to which product, when and how this develops. You also understand what customers are particularly concerned about in product- and sales-related contexts and how intense the competition is.
MARKET DEVELOPMENT WITH AI
CONVEYOR TECHNOLOGY MANUFACTURER OPENS UP NEW MARKETS DRIVEN BY DATA
The industrial company uses Hase & Igel’s analysis tools to identify and develop new markets for its product range. Within twelve months, it finds the right countries, industries, and use cases, understands the needs, and scouts attractive target customers. This enables the company to grow profitably despite declines in its core segments.
marcapo supports over 65,000 sales partners of major brands in achieving optimal sales impact locally. To manage this complexity, marcapo relies on Hase & Igel’s AI, which recommends realistic budgets, the optimal combination of advertising media and the right timing for each retailer – 100% tailored to local conditions.
WhatzDogs wants to make life with dogs less stressful. For the successful market launch of the new app, it is important to find out what issues dog owners are concerned about in which situations, where they go for advice, and how and when it is best to reach them. The tools from Hase & Igel show the way for content strategy, channels and timing.
Many liquors are drunk especially in bars, clubs and festivals. This one, too. Corona lockdowns thus threaten sales and brand. What to do? Lead agency Drehmoment relies on solutions from Hase & Igel – and finds those drinking occasions, recipes and media for the brand that keep it in the hearts and throats of consumers.
MARKET ANALYSIS À LA HASE & IGEL – THAT’S HOW WE DO IT:
AND HOW DO I GET MY MARKET ANALYSIS NOW?
Get a non-binding appointment right now, where we can discuss your concerns together. This way we will find the optimal selection (and if necessary) combination of our tools for you and can create an offer.
If you give us the go-ahead, we will set up your solution and either provide you with the software that you can use to perform the analyses yourself, or deliver the collected and analyzed data to you in the software.
Our solutions support you in drawing conclusions and decisions from the analyses. But we are also available to you personally as experienced sparring partners – everything is possible, nothing is mandatory.