& SALES CONTROLLING
SUCCESS WITH SYSTEM
MARKETING CONTROLLING IS NOT A CHORE – IT’S ESSENTIAL FOR SALES MANAGEMENT:
Only if it is crystal clear across the entire funnel and all channels where you stand and what each measure has brought, can you determine the value contribution, learn from successes and setbacks and continuously optimize. After all, marketing and sales are not an end in themselves, but must serve the business – if you manage by results, you will get much more revenue with the same budget. The greatest challenge here is to bring together the data from the various channels and systems, make them comparable, and correctly assign results to measures (attribution). We solve them with AI.
MARKETING CONTROLLING AND SALES MANAGEMENT WITH HASE & IGEL: WHAT IS IT?
The natural enemy of successful marketing and sales controlling is the silo. Where everyone sees only “their” channel or “their” funnel stage, success and efficiency are a matter of luck. The only way to achieve sustainable success is to map the process from the achievable contact to the realized customer value from a single source – across all channels. Only in this way can you optimize the effect instead of just contacts, clicks or leads. And only then can you recognize the interactions between channels and campaigns and between brand and sales. As the “Best Business Technology Solution for Marketing and Communication” (German Stevie Awards 2022 and 2023), our system specializes in creating this integrated view with confirmed success drivers. Only those who recognize the levers can operate them successfully – and clearly name and proudly represent the value contribution of their work.
FINALLY THE 360° VIEW
BANK MEASURES SUCCESS ACROSS CHANNELS FROM CONTACT TO CUSTOMER VALUE
Stadtsparkasse Düsseldorf wants to determine the value contribution of its marketing measures. With the AI solution from Hase & Igel, the data from all channels and the CRM are combined and analyzed along the entire funnel – evaluated with realistic benchmarks: A bridge between marketing and sales for optimal control.
As an upholstered furniture manufacturer with its own production in Europe, it is particularly important for DOMO to know as far in advance as possible what customers will buy. With the applications of Hase & Igel, the company recognizes which trends are relevant and how the demand per construction type, colors and equipment per sales location develops.
One of the core tasks of an association is to be a concise voice for its members in public. In order to identify the really relevant topics faster and more precisely, to recognize positioning opportunities earlier and to increase campaign capability, AIKA uses data-driven, intelligent applications from Hase & Igel.
It makes little sense to advertise courses of study that are overrun even without advertising. Enormedia uses the AI-supported solutions of Hase & Igel to find those study programs from digital behavioral data that need to be advertised more intensively – and to determine the appropriate media mix based on data in order to reach the target group efficiently.
MARKETING CONTROLLING AND SALES MANAGEMENT À LA HASE & IGEL – THAT’S HOW WE DO IT:
AND HOW DO I GET MY MARKETING CONTROLLING NOW?
If you give us the go-ahead, we will set up your solution and either provide you with the software that you can use to perform the analyses yourself, or deliver the collected and analyzed data to you in the software.
Our solutions support you in drawing conclusions and decisions from the analyses. But we are also available to you personally as experienced sparring partners – everything is possible, nothing is mandatory.