ON THE RIGHT CHANNEL AT THE RIGHT TIME
THE MOST CREATIVE CAMPAIGNS ARE LOST IF NO ONE NOTICES THEM.
Choosing the best channels for communication and marketing is therefore crucial. But that’s not the end of the story: the perfect medium won’t do you any good at a time when no one is consuming it. Our solutions help you automatically find the best combination of channels and timing for your target – with the right budget.
MEDIA PLANNING WITH HASE & IGEL: WHAT IS IT?
Hand on heart: How intelligent is your media planning really? Do you still buy contacts in target groups (and who guarantees that they are really sitting in front of the screen)? Clicks (which may not be real or may bounce immediately)? Conversions (with which cancellation rate and which customer value)? Do you know if you get twice as much performance for twice as much budget? How about buying impact instead of performance?
The combination of Big Data Analytics and AI makes exactly that possible: the analysis of behavioral data from the relevant product context makes the effect of advertising quickly and clearly measurable – independent of the marketers’ data and also for channels that are considered “untrackable”. Machine learning shows the patterns – for example, by sales or activation probability per day and time – and delivers media mix modeling that is precisely aligned with your goals.
WHO let the dogs out?
GUIDEBOOK APP PRECISELY WINS OVER YOUR TARGET GROUPS
WhatzDogs wants to make life with dogs less stressful. For the successful market launch of the new app, it is important to find out what issues dog owners are concerned about in which situations, where they go for advice, and how and when it is best to reach them. The tools from Hase & Igel show the way for content strategy, channels and timing.
Berky, a leading supplier of specialized boats used to maintain dikes, sees new business opportunities in removing plastic waste from bodies of water. But how should the new market be conquered? With Hase & Igel solutions, Berky discovers the relevant use cases and industries and identifies typical target customers and suitable partners.
From high-rise buildings to tunnels – no complex construction project is carried out anymore without special software that performs the necessary calculations, e.g. for the required wall thickness or efficient drainage. Our customer has been an established player in the market for years and is known to all major companies in the industry.
Stadtsparkasse Düsseldorf wants to determine the value contribution of its marketing measures. With the AI solution from Hase & Igel, the data from all channels and the CRM are combined and analyzed along the entire funnel – evaluated with realistic benchmarks: A bridge between marketing and sales for optimal control.
MEDIA PLANNING À LA HASE & IGEL – THAT’S HOW WE DO IT:
AND HOW DO I GET TO MY MEDIAPLANNING NOW?
Get a non-binding appointment right now, where we can discuss your concerns together. This way, we can find the optimal configuration (and, if necessary, combination) of our tools for you and create an offer.
If you give us the go-ahead, we will set up your solution and either provide you with the software that you can use to perform the analyses yourself, or deliver the collected and analyzed data to you in the software.
Our solutions support you in drawing conclusions and decisions from the analyses. But we are also available to you personally as experienced sparring partners – everything is possible, nothing is mandatory.