RECOGNIZING WAVES, RIDING WAVES, MAKING WAVES
ONLY THOSE WHO RECOGNIZE DEVELOPMENTS EARLY ON AND THUS SHAPE THE FUTURE WILL REMAIN SUCCESSFUL.
With trend analyses, you look behind current market events to recognize patterns and developments. In this way, you understand what is changing on the demand and supply sides and what you can expect next. You also keep a watchful eye on important developments – e.g. innovations.
TREND ANALYSIS WITH HASE & IGEL: WHAT IS IT?
A trend analysis examines what is changing in customer demand and preferences – or in competitors’ offerings and behavior. The challenge here is to separate the usual fluctuations and short-term hypes, which will be forgotten tomorrow, from developments that you should actually be prepared for. With us, this job is done by AI on the basis of behavioral data of your (target) customers and competitors. On the one hand, you can keep an eye on the big developments – for example, how your customers’ preferences for certain colors, features, or appeals will evolve. On the other hand, you can also have everything important about specific, concrete future topics analyzed on an ongoing basis – for example, new technologies, patents and innovative startups in your market.
SOFAS FOR TOMORROW
FURNITURE MANUFACTURER ALREADY KNOWS WHAT CUSTOMERS WANT IN THE FUTURE
As an upholstered furniture manufacturer with its own production in Europe, it is particularly important for DOMO to know as far in advance as possible what customers will buy. With the applications of Hase & Igel, the company recognizes which trends are relevant and how the demand per construction type, colors and equipment per sales location develops.
The industrial company uses Hase & Igel’s analysis tools to identify and develop new markets for its product range. Within twelve months, it finds the right countries, industries, and use cases, understands the needs, and scouts attractive target customers. This enables the company to grow profitably despite declines in its core segments.
In order to succeed quickly, a manufacturer of document management systems wants to understand how its competitors operate before entering a new product segment: what strategies they pursue, what channels they are present in, and what budgets they operate with. Hase & Igel helps to attack with the right instruments.
In China, it is one of the big players in the booming electric car market. Now the manufacturer is planning to enter Western markets – with a focus on corporate fleets. For this, the company wants to understand the trends on the customer side: what are the decisive motives of fleet managers to opt for electric cars, which topics, channels and search terms are becoming more important in this context.
TREND ANALYSES À LA HASE & IGEL – THAT’S HOW WE DO IT:
AND HOW DO I GET MY TREND ANALYSIS NOW?
Get a non-binding appointment right now, where we can discuss your request together. This way we will find the optimal selection (and if necessary) combination of our tools for you and can create an offer.
If you give us the go-ahead, we will set up your solution and either provide you with the software with which you can carry out the analyses yourself, or deliver the collected and analyzed data to you in the software.
Our solutions support you in drawing conclusions and decisions from the analyses. But we are also available to you personally as experienced sparring partners – everything is possible, nothing is mandatory.