{"id":15097,"date":"2025-06-27T00:11:56","date_gmt":"2025-06-26T22:11:56","guid":{"rendered":"https:\/\/haseundigel.com\/?post_type=news&p=15097"},"modified":"2025-07-24T09:54:07","modified_gmt":"2025-07-24T07:54:07","slug":"planung-analyse-fachartikel-mit-3-fallstudien","status":"publish","type":"news","link":"https:\/\/haseundigel.com\/en\/news\/planung-analyse-fachartikel-mit-3-fallstudien\/","title":{"rendered":"planning & analysis: Specialist article with 3 case studies"},"content":{"rendered":"

The new issue of planung & analyse features an in-depth specialist article by our Managing Director Jan Schoenmakers, in which he explains in detail how analytical AI makes advertising impact more measurable and controllable. A special highlight: three case studies from Avnet, Media Plan and Vodafone on how they use NEUTRUM in this context! <\/p>\n\n\n\n

The article is available here: https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/alle-im-griff-analytische-ki-steigert-den-wertbeitrag-von-marketing-228767<\/a><\/p>","protected":false},"featured_media":15098,"parent":0,"template":"","meta":{"_acf_changed":true},"newskategorie":[120],"class_list":["post-15097","news","type-news","status-publish","has-post-thumbnail","hentry","newskategorie-info"],"acf":[],"_links":{"self":[{"href":"https:\/\/haseundigel.com\/en\/wp-json\/wp\/v2\/news\/15097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haseundigel.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/haseundigel.com\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haseundigel.com\/en\/wp-json\/wp\/v2\/media\/15098"}],"wp:attachment":[{"href":"https:\/\/haseundigel.com\/en\/wp-json\/wp\/v2\/media?parent=15097"}],"wp:term":[{"taxonomy":"newskategorie","embeddable":true,"href":"https:\/\/haseundigel.com\/en\/wp-json\/wp\/v2\/newskategorie?post=15097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}