Hase & Igel

- the principle

the hare and the hedgehog

We tell you (a) fairy tale

Who hasn't heard the tale of the hare and the hedgehog? The rabbit is the firm favourite and challenges the hedgehog to a race - and in the end he is left lying in the furrow, worn out, because the hedgehog has understood how the rabbit runs and has used this knowledge strategically. But a plan doesn't always work: If it had been a matter of quick turns and a spirited dash, the hare would have won. HASE & IGEL combines the strengths of both to create success in dynamic markets: Founded in Oldenburg in 2018 by experienced marketing and data experts Jan Schoenmakers (happy to network), we bring together the expertise of AI developers, data scientists, statistics experts, social scientists and economists. Always with an ironclad focus on the daily benefits for practitioners.

Jan, Founder & Managing Director

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The hedgehog looks ahead and thinks in scenarios.

He keeps a cool head even in the face of overpowering opponents, relies on facts and calculations and develops creative solutions. 

We are hedgehogs because we like to win with our heads instead of our brawn. We enable our customers to better understand the rules of the game and to bet on the right cards with accurate predictions - even off the beaten track. 

The hare is fast and manoeuvrable.

Where others are still discussing, he dashes off and relies on the signals he receives en route. If obstacles appear, it changes course in milliseconds.

We are hares because the ability to recognise new opportunities and risks at lightning speed requires quick reactions. We enable our customers to forge ahead with a focus on the essentials and beat their competitors to the punch.

We are HASE & IGEL:

Forward-looking findings for optimum control here and now.

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