Who is
BUNNY & IGEL?
- Independent.
- Solution driven.
- Innovation champion.
- Driven by conviction.
It sounds like a fairy tale: A small German startup develops a completely proprietary Analytic AI cloud system with no VC funding involved – and becomes “the world’s most innovative SME” (International Business Awards 2024). Incredible but true! But then we made a fairy tale our brand name, so what did you expect…
Hase & Igel is an AI software company specializing in solutions that enable faster, more accurate, predictive decision-making in the market. We always remain neutral: if our solutions recommend you to take a certain step (e.g. more budget for a channel or the acquisition of another company), we do not earn one euro more from it. We are committed only to the truth and your success.
Founded in Oldenburg in 2018 by the experienced marketing and data expert Jan Schoenmakers (happy to network), we bring together the expertise of AI developers, data scientists, statistics experts, social scientists and economists. Always with an ironclad focus on the daily benefits for practitioners.
Gold for all our SaaS solutions
Gold: Most Innovative Company in the World (up to 100 employees)
Our approximately 200 customers are spread across all industries and sizes: from startups to global corporations, from mechanical engineering companies to house banks.
Shareholders, in addition to Jan as a founder (59,4%), are the strategy consultancy Advyce & Company (21,3%), the MarTech company marcapo (15%) and our CTO Philipp (4,3%).
We support investigative journalists, shareholder protectors, NGOs and other “enlighteners” in using Big Data & AI to get to the bottom of “foul play”.
What's the mission of
Hare & hedgehog?
- "Recognizing how the rabbit runs – to give the competition a run for its money"
We create the system for data-driven, predictive decision-making in the marketplace
No market and no democracy can function without transparency. We create clarity for decision-makers – for informed discussions and the right course. To do this, we use an incorruptible, always up-to-date basis: the measured behavior of market participants.
We empower our customers to make faster and better decisions with data – for greater cost efficiency and higher revenue.
To this end, we develop solutions that combine data from your company with behavioral data from customers and competitors as well as information from the environment. Instead of looking at individual silos, the power of artificial intelligence creates an all-round view that provides a much better basis for decision-making.
Our system identifies the patterns, trends and drivers that are critical to success and provides concrete recommendations for action so that our customers can concentrate on the things that really matter. We remain neutral and do not profit directly or indirectly from the recommendations we make.
Social
responsibility
HASE & IGEL is a way of thinking - the opportunities behind it should belong to everyone
We burn for functioning markets – whether goods, financial or opinion markets. With our AI system and our view of data, we can contribute quite a bit. And even though, as a commercial enterprise, we naturally want to continue to grow profitably, we think: Money must not stand in the way of truth. Integrity is the supreme value.
That’s why we regularly use our technology to shed light on our own initiative on socially important issues where we believe this is necessary to provide transparency and a good basis for decision-making for all stakeholders. And we support investigative journalists, shareholder protectors, NGOs and other “enlighteners” in using Big Data & AI to get to the bottom of “foul play”. In addition, we are committed to teaching as many people as possible how to handle data themselves in a Hase&Igel way
The
Rabbit & Hedgehog principle
Who does not know the fairy tale? As the favorite, the rabbit (Hase) challenges the hedgehog (Igel) to a race – but the hedgehog wins, because he has understood how the rabbit runs. But plans don’t always work out: if it had been a matter of sprinting strength and quick reactions, the rabbit would have won.
HASE & IGEL therefore combines the strengths of both for your market success:
We are hedgehogs because we like to win with our head instead of muscle mass. With us you understand the rules of the game and bet on the right forecasts.
We are rabbits because we recognize new opportunities and risks in no time at all and adjust the route recommendation. With us you beat the competition.
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