The new issue of planung & analyse features an in-depth specialist article by our Managing Director Jan Schoenmakers, in which he explains in detail how analytical AI makes advertising impact more measurable and controllable. A special highlight: three case studies from Avnet, Media Plan and Vodafone on how they use NEUTRUM in this context!
The article is available here: https://www.horizont.net/planung-analyse/nachrichten/alle-im-griff-analytische-ki-steigert-den-wertbeitrag-von-marketing-228767
German