Data-driven growth for online shops
E-commerce companies don't have it easy these days. The market is crowded, the competition never sleeps and demand can change in the blink of an eye. So what to do? Clearly, you need real-time insights to know where you stand, not only in comparison to your own history, but also to the other players in the market. And even more important: a way to simulate budget changes in advance under realistic conditions in order to know how they will really affect you - something that was often just a distant dream until now.
One of Germany's top e-commerce consultants has founded a company to solve precisely these problems. To do so, she is relying on AI technology - and utilising the NEUTRUM platform. Using services from the NEUTRUM AI Targeter and the NEUTRUM EVO Optimiser, as well as modules developed especially for her by HASE & IGEL, a unique product for planning and benchmarking e-commerce shops was created within just a few months.
This allows online shops to monitor their market and competitive position in real time and use a learning system to find out how they are performing in comparison to their competitors. You receive a live assessment of the effectiveness and efficiency of your campaigns and channels in a market comparison - and can simulate budget changes and immediately see how these would affect performance. The solution is fully customised and is distributed exclusively by the e-commerce consultant as a separate product.
Other e-commerce companies are offered a real competitive advantage. Not only do they receive in-depth insights into their market and competitive position, but also the tools they need to manage their growth strategy based on data. With the budget simulation, companies can ensure that their resources are optimally utilised and that the effects of every investment are clearly comprehensible. In close collaboration with Hase & Igel and the e-commerce consultant, a proprietary software-as-a-service solution was realised within a very short space of time that is both technologically and strategically impressive and helps customers to fully exploit market opportunities.
Let's find out together how we can make your company more efficient, more targeted and more successful.
Get in touch now - we look forward to your project!
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