YOUR ASSOCIATION AS A THOUGHT LEADER:
EASIER THAN EVER THANKS TO AI
STRENGTHEN THE TIES THAT MAKE UP YOUR ASSOCIATION.
Every association wants to position itself in the market as an opinion leader and thought leader for its members and offer its members insights and services that bring more quality and efficiency at the association level than if everyone tried to solve it on their own. Hase & Igel helps you to identify the positioning opportunities of today and the topics of tomorrow, so that your offers (events, classes, media) and positioning hit the mark. And you produce market, trend and media insights with our solutions with which you continuously offer your members real added value – with excellent scaling.
LAST, BUT NOT LEAST, OUR AI IDENTIFIES NEW ATTRACTIVE COMPANIES THAT SHOULD BECOME YOUR MEMBERS.

WHAT’S IN IT FOR ME?
What is your
challenge?
How can we
help you?
Where do you want
to start?
Uncover positioning opportunities and winning themes
Determine market potential and forecast sales
Identify trends & innovations
Screen competitors
Benchmark and optimize marketing & sales success
FINDING THE PERFECT BUSINESS CUSTOMERS AND SUPPLIERS
Discover trends and keywords
Identify the best channels and times
Set realistic goals and allocate budgets optimally
Measure, evaluate and optimize success across channels
Addressing target groups precisely (contextual targeting)
Finding the perfect business clients
Monitor reputation opportunities and risks

FINALLY THE 360° VIEW
BANK MEASURES SUCCESS ACROSS CHANNELS FROM CONTACT TO CUSTOMER VALUE
Stadtsparkasse Düsseldorf wants to determine the value contribution of its marketing measures. With the AI solution from Hase & Igel, the data from all channels and the CRM are combined and analyzed along the entire funnel – evaluated with realistic benchmarks: A bridge between marketing and sales for optimal control.