Associations

YOUR ASSOCIATION AS A THOUGHT LEADER:

EASIER THAN EVER THANKS TO AI

STRENGTHEN THE TIES THAT MAKE UP YOUR ASSOCIATION.

Every association wants to position itself in the market as an opinion leader and thought leader for its members and offer its members insights and services that bring more quality and efficiency at the association level than if everyone tried to solve it on their own. Hase & Igel helps you to identify the positioning opportunities of today and the topics of tomorrow, so that your offers (events, classes, media) and positioning hit the mark. And you produce market, trend and media insights with our solutions with which you continuously offer your members real added value – with excellent scaling.

LAST, BUT NOT LEAST, OUR AI IDENTIFIES NEW ATTRACTIVE COMPANIES THAT SHOULD BECOME YOUR MEMBERS.

WHAT’S IN IT FOR ME?

  • Precise positioning: Understand precisely how your target groups perceive relevant topics and identify your positioning opportunities live.
  • Innovative member services: Offer your members smart services with measurable added value and good scaling – from demand and trend analyses to more transparency in the public debate and benchmarking for their marketeting and communications.
  • More revenue: AI helps you predict which topics and services will be important for your events, media and consulting tomorrow – and thus empower you to create more success with the same budget.
  • New members: quickly and efficiently find attractive target companies for your member acquisition that really suit you.

WHAT’S IN IT FOR ME?

  • Know almost in real time when you can address your target groups most effectively and efficiently on which channel with which budget – without cookies!
  • Understand precisely how target groups perceive your customers’ topics and products and where positioning opportunities lie.
  • Provide your customers with award-winning transparency on advertising performance and get more out of it for them every day – with confirmed success drivers and fair benchmarks.
  • Quickly and efficiently find the clients you really want to work for.

What is your
challenge?

How can we
help you?

Where do you want
to start?

Uncover positioning opportunities and winning themes

Determine market potential and forecast sales

Identify trends & innovations

Screen competitors

Benchmark and optimize marketing & sales success

FINDING THE PERFECT BUSINESS CUSTOMERS AND SUPPLIERS

Discover trends and keywords

Identify the best channels and times

Set realistic goals and allocate budgets optimally

Measure, evaluate and optimize success across channels

Lead-, Supplier & M&A-Scouting

Addressing target groups precisely (contextual targeting)

Finding the perfect business clients

Monitor reputation opportunities and risks

FINALLY THE 360° VIEW

BANK MEASURES SUCCESS ACROSS CHANNELS FROM CONTACT TO CUSTOMER VALUE

Stadtsparkasse Düsseldorf wants to determine the value contribution of its marketing measures. With the AI solution from Hase & Igel, the data from all channels and the CRM are combined and analyzed along the entire funnel – evaluated with realistic benchmarks: A bridge between marketing and sales for optimal control.

Learn More!

SUCCESS STORIES

MARKET DEVELOPMENT WITH AI

CONVEYOR TECHNOLOGY MANUFACTURER OPENS UP NEW MARKETS DRIVEN BY DATA

The industrial company uses Hase & Igel’s analysis tools to identify and develop new markets for its product range. Within twelve months, it finds the right countries, industries, and use cases, understands the needs, and scouts attractive target customers. This enables the company to grow profitably despite declines in its core segments.

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THE PERFECT MATCH

CONSULTING FINDS M&A TARGETS WITH KI AND BIG DATA

In order to succeed quickly, a manufacturer of document management systems wants to understand how its competitors operate before entering a new product segment: what strategies they pursue, what channels they are present in, and what budgets they operate with. Hase & Igel helps to attack with the right instruments.

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ELECTRIFYING DEVELOPMENT

E-CAR MANUFACTURER RECOGNIZES TECHNOLOGY AND SALES TRENDS

In China, it is one of the big players in the booming electric car market. Now the manufacturer is planning to enter Western markets – with a focus on corporate fleets. For this, the company wants to understand the trends on the customer side: what are the decisive motives of fleet managers to opt for electric cars, which topics, channels and search terms are becoming more important in this context. 

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CUSTOMER VOICES

“Data is always better than guessing – and the near-real-time view gives us a different ability to act than pure surveys. With the continuous input from HASE & IGEL, we have made our communication process much more powerful.”
Kerstin Treichel
Managing Director AIKA
“If you want to rely on true market intelligence, Hase & Igel is the place to go.”
Christian Wewezow
Managing Director Clockwise Consulting, Chairman of the Board of Trustees, Grand Prix of Medium-Sized Businesses
“With HASE & IGEL’s solutions, we’re taking local branding to a new level, letting every local retailer benefit from AI and data capabilities that were previously only available to the biggest players in the advertising market.”
Thomas Ötinger
Managing Partner marcapo

Frequently
Asked
Questions

No matter how big your association is – we will find suitable solutions for you. Anything from three to six figures is possible. Therefore, costs and benefits for the association and its members must always be in a good ratio. This depends on how politically active you are, how much money you spend on advertising/media, how much you live from events and how much need and interest your members have for central services around market development. Let’s evaluate it together in a first conversation!

We distinguish between a pure use of the application, a white labeling and a distribution partnership:

Pure use of the application: You use our applications to make your work more efficient and even more accurate. This makes you and your customers happy – and the innovative, award-winning approach with Big Data & AI differentiates you from the competition. Our applications are each available in “pay as you go” mode (you pay per retrieval and decide what you retrieve and when) and in “software as a service” mode (you receive the solutions and can use them continuously as much as you want – with data that is always fresh. For this you pay a monthly license fee).

White labeling: You can offer your members useful additional services – analyses with the tools of Hase & Igel. This is especially exciting for companies that would not use high-end research and analysis tools often enough or do not have the in-house expertise to purchase their own license. For such purposes, we can white-label your instances so that the analytics go to the member in your colors and with your logo (instead of ours).

Distribution partnership: If you see that our tools make sense for your members to use on their own, we would of course be happy if you would awaken them to these opportunities – thus raising expertise and professionalism in the membership.

Depending on the solution, between “get started immediately” and a few weeks. You don’t have to initiate an IT project, hire experts for it, or wait long. Our tools are fast, simple and intuitive.

What you do with our apps is up to you: your analytics, the data from your results, your reports are things that no one gets to see but you. We will never do anything with our users’ data – not even for our own marketing. That’s not our business model: we sell software solutions for better decisions – not user data.

  • Our tools provide you with immediate insights – sometimes even years back – without you having to wait for interviews, studies, etc. first. Compared to anything where manual work is involved, this is also much more efficient.
  • You don’t just get dashboards that measure and display things, but a clear assessment of where the really robust correlations, patterns and trends are, and tips on how you can use them to make concrete decisions.
  • With our solutions, you can find out what the drivers of success are and plan ahead, instead of just knowing after the fact what went well and what didn’t.
  • In contrast to typical BI solutions, our tools not only incorporate the data that a company already has available, but also collect a wide variety of data from the market and the environment, with which company data is enriched and contextualized.
  • You and your members don’t have to go through lengthy, expensive IT projects and system implementations – our solutions live in the cloud, are ready to use for many common use cases, and can be customized very quickly & efficiently.