YOUR ASSOCIATION AS A THOUGHT LEADER:
EASIER THAN EVER THANKS TO AI
STRENGTHEN THE TIES THAT MAKE UP YOUR ASSOCIATION.
Every association wants to position itself in the market as an opinion leader and thought leader for its members and offer its members insights and services that bring more quality and efficiency at the association level than if everyone tried to solve it on their own. Hase & Igel helps you to identify the positioning opportunities of today and the topics of tomorrow, so that your offers (events, classes, media) and positioning hit the mark. And you produce market, trend and media insights with our solutions with which you continuously offer your members real added value – with excellent scaling.
LAST, BUT NOT LEAST, OUR AI IDENTIFIES NEW ATTRACTIVE COMPANIES THAT SHOULD BECOME YOUR MEMBERS.
WHAT’S IN IT FOR ME?
What is your
How can we
Where do you want
Uncover positioning opportunities and winning themes
Determine market potential and forecast sales
Identify trends & innovations
Benchmark and optimize marketing & sales success
FINDING THE PERFECT BUSINESS CUSTOMERS AND SUPPLIERS
Discover trends and keywords
Identify the best channels and times
Set realistic goals and allocate budgets optimally
Measure, evaluate and optimize success across channels
Addressing target groups precisely (contextual targeting)
Finding the perfect business clients
Monitor reputation opportunities and risks
FINALLY THE 360° VIEW
BANK MEASURES SUCCESS ACROSS CHANNELS FROM CONTACT TO CUSTOMER VALUE
Stadtsparkasse Düsseldorf wants to determine the value contribution of its marketing measures. With the AI solution from Hase & Igel, the data from all channels and the CRM are combined and analyzed along the entire funnel – evaluated with realistic benchmarks: A bridge between marketing and sales for optimal control.
The industrial company uses Hase & Igel’s analysis tools to identify and develop new markets for its product range. Within twelve months, it finds the right countries, industries, and use cases, understands the needs, and scouts attractive target customers. This enables the company to grow profitably despite declines in its core segments.
In order to succeed quickly, a manufacturer of document management systems wants to understand how its competitors operate before entering a new product segment: what strategies they pursue, what channels they are present in, and what budgets they operate with. Hase & Igel helps to attack with the right instruments.
In China, it is one of the big players in the booming electric car market. Now the manufacturer is planning to enter Western markets – with a focus on corporate fleets. For this, the company wants to understand the trends on the customer side: what are the decisive motives of fleet managers to opt for electric cars, which topics, channels and search terms are becoming more important in this context.