Simply. Clever. Decisions.

AI Solutions for your market success. for…

THAT’S HASE & IGEL

Make faster, more accurate decisions with data and AI. Our software helps you spot trends earlier, assess market potential more realistically, meet your customers’ needs more accurately, and allocate your budgets more efficiently. Innovation that simply works. Passionately unbiased.

Digital Communication Award:
Data-Driven & Automated Communications

“Most Innovative Company in the World” (IBA 2024)

GERMAN STEVIE AWARDS
Gold for all of our SaaS-Products

ABOUT US

Inside view + outside view = overview. Consistently like no other, we automatically bring together data from the company, the market and the environment and use AI to show the patterns and levers for success.

What is your
challenge?

How can we
help you?

Where do you want
to start?

Uncover positioning opportunities and winning themes

Determine market potential and forecast sales

Identify trends & innovations

Screen competitors

Benchmark and optimize marketing & sales success

FINDING THE PERFECT BUSINESS CUSTOMERS AND SUPPLIERS

Discover trends and keywords

Identify the best channels and times

Set realistic goals and allocate budgets optimally

Measure, evaluate and optimize success across channels

Lead-, Supplier & M&A-Scouting

Addressing target groups precisely (contextual targeting)

Finding the perfect business clients

Monitor reputation opportunities and risks

Strategy

Tactics

Operative

CONTROL INSTEAD OF JUST MEASURING

Neutrum EVO Optimizer

How well are my products, channels & campaigns performing? Am I using my budgets correctly? The EVO Optimizer reveals it:

Best Business Technology Solution for Marketing (Stevie Awards 2022 and 2023)
Evaluate success for all channels and entire funnel
Real-time benchmarking against demand, competition & environment
AI recommendations on budget, channel mix & optimization opportunities

START NOW

CUSTOMER VOICES

“The best of Big Data Germany has to offer.”

Prof. Dr. Stephan Buchhester

Head of Diagnostics, Institute for Behavioral Economics

“Bridging marketing and sales data across channels is a game changer for us that we have wanted for many years. It creates the basis for efficient, data-driven management.”

Martin Garczorz

medial sales Stadtsparkasse Düsseldorf

“With HASE & IGEL’s solutions, we’re taking local branding to a new level, letting every local retailer benefit from AI and data capabilities that were previously only available to the biggest players in the advertising market.”

Thomas Ötinger

Managing Partner marcapo

“If you want to rely on true market intelligence, Hase & Igel is the place to go.”

Christian Wewezow

Managing Director Clockwise Consulting, Chairman of the Board of Trustees, Grand Prix of Medium-Sized Businesses

“Great support from the experts at Hase & Igel. Best in terms of people and expertise! We received excellent support and exciting input from which we could derive measures for us. Absolutely recommendable!”

Amon Thein

Managing Director, Schwarzseher GmbH

“World class service! Has brought us to a new level in the area of marketing!”

Raphael Opilski

ISOTEC specialist company Waterproofing Technology OPL GmbH & Co. KG

“The TOPIC NAVIGATOR helped us enormously to map and prioritize the relevant use cases and industries as well as typical target customers and partners. This allowed us to develop our business model and sales in a targeted way.”

Felix Knoll

Managing Director Berky

“Artificial intelligence can handle a large part of the typical work in desktop research and data analysis faster and more efficiently than humans. This not only gives us a broader data base, but also allows us to focus human expertise even more on those tasks where the specialist experience, intuition and creativity of experts add the most value.”

Marc Boscheinen

Head of Corporate Finance und Partner, ADVYCE

“Data is always better than guessing – and the near-real-time view gives us a different ability to act than pure surveys. With the continuous input from HASE & IGEL, we have made our communication process much more powerful.”

Kerstin Treichel

Managing Director AIKA

“The TOPIC NAVIGATOR allows us to identify sweet spots for our customer to better position them.”

Christoph Rieckmann

Managing Director Drehmoment

“Evaluating the behavior of all prospects and competitors brings significantly more precision and certainty than surveying samples and buying general industry studies. An excellent basis for precisely tailored media strategies.”

Jan Janssen

Managing Director Enormedia

“With Hase & Igel applications, successful market entry is not left to chance. With Big Data based contextual targeting, we can ensure that the appropriate users are optimally activated in all channels, even without cookies – relevance and timing and good, targeted advice are the key.”

Hansjörg Zimmermann

Managing Director WhatzPets

THE HASE & IGEL PRINCIPLE

Who does not know the fairy tale? As the favorite, the rabbit (Hase) challenges the hedgehog (Igel) to a race – but the hedgehog wins, because he has understood how the rabbit runs. But plans don’t always work out: if it had been a matter of sprinting strength and quick reactions, the rabbit would have won.

HASE & IGEL therefore combines the strengths of both for your market success:

We are hedgehogs because we like to win with our head instead of muscle mass. With us you understand the rules of the game and bet on the right forecasts.

We are rabbits because we recognize new opportunities and risks in no time at all and adjust the route recommendation. With us you beat the competition.

LEARN MORE!