Consulting

HOW TO DISRUPT
Consulting:

LESS MANUAL LABOR, MORE CONSULTING

YOU ARE A CONSULTANT, NOT A CLERK.

So don’t let so much time be spent on desktop research, data collection, and merging umpteen Excel spreadsheets while your planning models and scenario techniques still look like they did last year. With HASE & IGEL’s AI solutions, you automate these steps, tap into new Big Data data sources, and take analytics quality, planning quality, and scenario modeling to a new level much faster and more efficiently.

THIS WAY, YOU CAN OFFER YOUR CLIENTS SUSTAINABLE SOLUTIONS THAT DOCK ONTO THEIR PROCESSES AND TURN YOU FROM A PROJECT PARTNER INTO A CONTINUOUS COMPANION.

WHAT’S IN IT FOR ME?

  • More forecasting & planning quality: automatically and almost in real time evaluate the demand and trends on the market (including their spatial distribution) and predict them reliably.
  • Clearer market assessment: quickly and efficiently identify how strong the competition is, what their strategy is and how your clients compare.
  • Real success levers: evaluate and optimize the efficiency and effectiveness of all your clients’ sales channels – based on empirical success drivers and benchmarked against the market.
  • Better deals: find suitable companies for M&A or supplier scouting and evaluate them in a differentiated way without them even noticing.
  • More clients: quickly and efficiently find attractive target companies for your own customer acquisition that really suit you.
  • Sustain your business: keep your finger on the pulse of your clients’ decision-making needs and actions with award-winning data and software solutions – and thus remain their sparring partner.

WHAT’S IN IT FOR ME?

  • Know almost in real time when you can address your target groups most effectively and efficiently on which channel with which budget – without cookies!
  • Understand precisely how target groups perceive your customers’ topics and products and where positioning opportunities lie.
  • Provide your customers with award-winning transparency on advertising performance and get more out of it for them every day – with confirmed success drivers and fair benchmarks.
  • Quickly and efficiently find the clients you really want to work for.

What is your
challenge?

How can we
help you?

Where do you want
to start?

Uncover positioning opportunities and winning themes

Determine market potential and forecast sales

Identify trends & innovations

Screen competitors

Benchmark and optimize marketing & sales success

FINDING THE PERFECT BUSINESS CUSTOMERS AND SUPPLIERS

Discover trends and keywords

Identify the best channels and times

Set realistic goals and allocate budgets optimally

Measure, evaluate and optimize success across channels

Lead-, Supplier & M&A-Scouting

Addressing target groups precisely (contextual targeting)

Finding the perfect business clients

Monitor reputation opportunities and risks

THE PERFECT MATCH

CONSULTING FINDS M&A TARGETS WITH KI AND BIG DATA

Boutique consultancy Advyce relies on solutions from Hase & Igel to efficiently and comprehensively find and evaluate takeover candidates in M&A processes. The AI not only supports the scouting of all potential candidates, but also the scoring with Big Data from the market. This allows experts to focus on the best candidates.

Learn More!

SUCCESS STORIES

LOCAL BRANDING 4.0

AI-SUPPORTED MORE SUCCESS FOR LOCAL RETAILERS BIG BRAND

marcapo supports over 65,000 sales partners of major brands in achieving optimal sales impact locally. To manage this complexity, marcapo relies on Hase & Igel’s AI, which recommends realistic budgets, the optimal combination of advertising media and the right timing for each retailer – 100% tailored to local conditions.

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WHO LET THE DOGS OUT?

GUIDEBOOK APP PRECISELY WINS OVER YOUR TARGET GROUPS

WhatzDogs wants to make life with dogs less stressful. For the successful market launch of the new app, it is important to find out what issues dog owners are concerned about in which situations, where they go for advice, and how and when it is best to reach them. The tools from Hase & Igel show the way for content strategy, channels and timing.

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CHEErs to success

HOW A SPIRITS COMPANY STAYS RELEVANT IN THE PANDEMIC

Many liquors are drunk especially in bars, clubs and festivals. This one, too. Corona lockdowns thus threaten sales and brand. What to do? Lead agency Drehmoment relies on solutions from Hase & Igel – and finds those drinking occasions, recipes and media for the brand that keep it in the hearts and throats of consumers.

Read More

CUSTOMER VOICES

“Artificial intelligence can handle a large part of the typical work in desktop research and data analysis faster and more efficiently than humans. This not only gives us a broader data base, but also allows us to focus human expertise even more on those tasks where the specialist experience, intuition and creativity of experts add the most value.”
Marc Boscheinen
Head of Corporate Finance und Partner, ADVYCE
“If you want to rely on true market intelligence, Hase & Igel is the place to go.”
Christian Wewezow
Managing Director Clockwise Consulting, Chairman of the Board of Trustees, Grand Prix of Medium-Sized Businesses
“Bridging marketing and sales data across channels is a game changer for us that we have wanted for many years. It creates the basis for efficient, data-driven management.”
Martin Garczorz
medial sales Stadtsparkasse Düsseldorf

Frequently
Asked
Questions

We distinguish between a pure use of the application, a white labeling and a distribution partnership:

Pure tool use: You use our tools to make your work easier and faster and to open up analysis possibilities that would not have been possible without AI & Big Data…. This makes you and your customers happy – and the innovative, award-winning approach differentiates you from the competition.

Whitelabeling: You can sell your customers useful additional services. Either analyses with the tools of Hase & Igel. This is especially exciting for customers who would not use a corresponding market analysis, scenario or optimization tool often enough or who do not have the in-house expertise to purchase their own license. For such purposes, we can whitelabel your instances so that the analyses go to the customer in your colors and with your logo (instead of ours).

Distributors: If you see that our tools make sense for your customers, of course we would be happy if you could awaken them to these possibilities – and then build on the analytics and data in their instance right away for your projects with the customer. Just contact us for our reseller program!

Depending on the solution, between “get started immediately” and a few weeks. You don’t have to initiate an IT project, hire experts for it, or wait long. Our tools are fast, simple and intuitive.

Anyone who books them and abides by the terms of use can use our tools. But what you do with them is up to you – your analytics setups, your results data, your reports are things that no one gets to see but you (and everyone you show such things).
We will never do anything with our users’ data – not even for our own marketing. That’s not our business model: we sell software solutions for better decisions – not user data.

  • Our tools provide you with immediate insights – sometimes even years back – without you having to wait for interviews, studies, etc. Compared to anything where manual work is involved, this is also much more efficient.
  • You don’t just get dashboards that measure and display things, but a clear assessment of where the really robust correlations, patterns and trends are, and tips on how you can use them to make concrete decisions.
  • With our solutions, you can find out what the drivers of success are, and plan ahead instead of just knowing after the fact what went well and what didn’t.
  • In contrast to typical BI solutions, our tools not only incorporate the data that a company already has available, but also collect a wide variety of data from the market and the environment, with which company data is enriched and contextualized.
  • You and your customers do not have to go through lengthy, expensive IT projects and system implementations – our solutions live in the cloud, are ready to use for many common use cases and can be customized very quickly & efficiently.

Quite simply: because we are not a consultancy and do not want to be a consultancy. Honestly – would we otherwise be called “HASE & IGEL” instead of something serious? 😉 We have 2 employees who have also earned their spurs as consultants at a high level. And they are very busy. Otherwise, our AI developers, data scientists, and economists are fully focused on developing better and better tools, better and better models, and great customer service. None of them has the desire to travel around permanently, from customer to customer. Everything about HASE & IGEL is focused on software that automates certain steps of the consulting process. So that a capable company can use it to advise itself – until it reaches points (e.g. organizational development, M&A negotiations, ESG compliance, etc.) where it does need good advice. And when it comes to strategy development and optimization, most top managers like to spar with external consultants. Here, our data and automatic recommendations are cues, but do not replace the exchange from expert to expert where this is desired.

Good question. Grab a few of the best AI developers, a few absolute statistics nerds, and add your brightest strategy minds. Then add a few UX designers and software experts. Shake it up, stir it around, and you’re done – competition is good for business 😉
However: Why should your clients consider your analysis with your own tools to be independent? Won’t they always assume that in the end the result will be the one with which you can best sell them your services and with which your project results always look great? We, on the other hand, are neutral. This works. Also with your clients.