TARGETING
HITTING THE MARK WITHOUT COOKIES
YOU DON’T MAKE PRODUCTS FOR EVERYONE, SO DON’T ADVERTISE THEM TO EVERYONE
Instead, target your advertising to the right people in the right environment. But how do you ensure that? Personas and socio-demographics are of little use for targeting, because you can’t check who is really sitting in front of the screen. Cookies were very useful – but are slowly dying out. And Database/1st Party often fails because customers are not willing to share their data. Relax – we have something for you: contextual with AI!
TARGETING WITH HASE & IGEL: WHAT IS THAT?
Behind the cryptic word “contextual” lies a simple, convincing idea: You don’t actually need to know whether your potential customer is 35 and a Metallica fan or whether he was on bild.de 3 days ago. You just have to be in the right place at the right time to address him with something that is actually relevant and attractive to him. If he then clicks, shares or buys, you don’t care if he is a “sophisticated minimalist” with a poodle in a loft. Cookieless contextual targeting therefore uses the anonymous behavioral data of a large number of people to see where and when someone who is enthusiastic about products like yours typically spends time – and what is important to them. On this basis, you then play out your content and your advertising with precisely these arguments in these places at these times. Great for data protection. Best for the customer. Best for you. And the AI takes care of all the crazy statistics.
HASE & IGEL FACTOR:
Wie ein Spirituosen-
Hersteller während der Pandemie relevant blieb.
Lorem IPSUM SONEM
TAETi PATUS.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est.Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequun….
SUCCESS STORIES
TARGETING À LA HASE & IGEL – THAT’S HOW WE DO IT:
CUSTOMER VOICES
AND HOW DO I GET TO MY CONTEXTUAL TARGETING NOW?
1
Get a non-binding appointment right now, where we can discuss your request together. This way, we can find the optimal configuration (and, if necessary, combination) of our tools for you and create an offer.
2
If you give us the go-ahead, we will set up your solution and either provide you with the software with which you can carry out the analyses yourself, or deliver the collected and analyzed data to you in the software.
3
Our solutions support you in drawing conclusions and decisions from the analyses. But we are also available to you personally as experienced sparring partners – everything is possible, nothing is mandatory.