HE WHO KISSES FROGS,
HAS NOT YET TASTED A PRINCE

NEUTRUM B2B CLIENT FINDER

THE B2B CLIENT FINDER WORKS LIKE TINDER FOR YOUR BUSINESS:

With the help of our AI, you discover your drivers for more customer value and order rate – in other words, which customers you should want. On this basis, the algorithms show you the target customers in the market that really suit you. Differentiated evaluation on the basis of market data and with everything you need for the approach – and without buying in external data! Also works great for scouting suppliers and M&A acquisition candidates. Did anyone here say acquisition has to be hard?

Best Business Technology Solution: Lead Generation

“DESKTOP RESEARCH IS SO 2000s. WHEN IT COMES TO GATHERING AND EVALUATING INFORMATION, AI IS AN EXTREME TIMESAVER. LET THE ALGORITHMS DO THE FOOTWORK AND FOCUS ON THE DECISIONS.”

– HENNING, PROJECT MANAGEMENT AND CRM

YOUR ADVANTAGES

  • You receive pre-screened leads that perfectly match your “prey scheme” and promise good success.
  • Automated address research and lead scoring according to your individual criteria, which bring you proven more revenue.
  • Collect your own data instead of just buying it: grows with your business and is not bound to what is in any address database.
  • By collecting data with the B2B CLIENT FINDER, you can also supplement and enhance your own CRM data.

THE NEUTRUM B2B CUSTOMER FINDER SHOWS YOU:

  • Actual analysis: What are the success drivers for your customer value and your order rate?
  • Statistical analysis: How are your optimal leads distributed across industries, sizes, regions, etc. – filterable, of course.
  • Lead data: address, management, general contact, employee and turnover size, business areas as well as individual characteristics from the success driver analysis and scoring for all identified target companies.

LEADS FOR THE SPECIALIST

CONSTRUCTION SOFTWARE SALES EFFICIENTLY FINDS ATTRACTIVE NEW CUSTOMERS

From high-rise buildings to tunnels – no complex construction project is carried out anymore without special software that performs the necessary calculations, e.g. for the required wall thickness or efficient drainage. Our customer has been an established player in the market for years and is known to all major companies in the industry.

Learn More!

SUCCESS STORIES

MARKET DEVELOPMENT WITH AI

CONVEYOR TECHNOLOGY MANUFACTURER OPENS UP NEW MARKETS DRIVEN BY DATA

The industrial company uses Hase & Igel’s analysis tools to identify and develop new markets for its product range. Within twelve months, it finds the right countries, industries, and use cases, understands the needs, and scouts attractive target customers. This enables the company to grow profitably despite declines in its core segments.

Read More

THE PERFECT MATCH

CONSULTING FINDS M&A TARGETS WITH KI AND BIG DATA

In order to succeed quickly, a manufacturer of document management systems wants to understand how its competitors operate before entering a new product segment: what strategies they pursue, what channels they are present in, and what budgets they operate with. Hase & Igel helps to attack with the right instruments.

Read More

ELECTRIFYING DEVELOPMENT

E-CAR MANUFACTURER RECOGNIZES TECHNOLOGY AND SALES TRENDS

In China, it is one of the big players in the booming electric car market. Now the manufacturer is planning to enter Western markets – with a focus on corporate fleets. For this, the company wants to understand the trends on the customer side: what are the decisive motives of fleet managers to opt for electric cars, which topics, channels and search terms are becoming more important in this context. 

Read More

THIS IS HOW YOU CAN USE THE NEUTRUM B2B CUSTOMER FINDER

  • In an initial scoping we determine with you which product and customer groups as well as which markets we should analyze to determine your success drivers.
  • We connect your CRM data with our system, enrich it where necessary with further data from the market and build the digital twin of your perfect customer on the basis of the success drivers determined by AI.
  • The algorithms are trained on these criteria and the corresponding dimensions are displayed in the dashboard.
  • You receive your B2B CLIENT FINDER ready to go: with all data connections set up, the algorithms trained and, if desired, the first wave of scouted leads already in the tool.
  • You scout new leads with a click of the mouse – you only have to determine the target countries and the criteria, then you send the algorithms and receive a message when the data is ready in the tool.
  • You go through the evaluations, filter them according to your wishes and receive the optimal leads in each case.
  • The list of leads is not only freely filterable and sortable, but of course it can be exported with a mouse click or imported directly into your CRM system.

CUSTOMER VOICES

“Artificial intelligence can handle a large part of the typical work in desktop research and data analysis faster and more efficiently than humans. This not only gives us a broader data base, but also allows us to focus human expertise even more on those tasks where the specialist experience, intuition and creativity of experts add the most value.”
Marc Boscheinen
Head of Corporate Finance und Partner, ADVYCE
“Great support from the experts at Hase & Igel. Best in terms of people and expertise! We received excellent support and exciting input from which we could derive measures for us. Absolutely recommendable!”
Amon Thein
Managing Director, Schwarzseher GmbH
“If you want to rely on true market intelligence, Hase & Igel is the place to go.”
Christian Wewezow
Managing Director Clockwise Consulting, Chairman of the Board of Trustees, Grand Prix of Medium-Sized Businesses

use cases

MARKET ANALYSIS

Predict sales, identify opportunities:

Only those who meet the market demand correctly will be successful. With us you know in advance

  • how many people are interested in your product – with trends & forecast
  • which use cases and regions have the highest potential
  • how strong the competition is – and who you are up against
  • which “camps” there are in the market – and what is important to each of them
learn more!
DIRECTLY TO THE PRODUCT

POSITIONING & CONTENT STRATEGY

Using the right topics to achieve the right positioning:

I am only relevant when I address real needs in the right context – and am understood. We show you

  • how your target group perceives the market
  • how their topics are connected and which contexts activate them
  • where your competitive positioning opportunities lie
  • which use cases are in demand with which expectation
learn more!
DIRECTLY TO THE PRODUCT

COMPETITIVE ANALYSIS

Know the strengths and weaknesses of competitors:
If you analyze your opponent correctly before the match, you are more likely to win. Thanks to Big Data & AI, you can determine with our solutions

  • strengths and weaknesses of your competitors
  • quantitative (figures, data, facts) and
  • qualitative (perception, position, arguments) aspects
  • with which budgets and through which channels your competitors attract prospects
learn more!
DIRECTLY TO THE PRODUCT

AND THE CONTRACT? THE COSTS?

The B2B CLIENT FINDER is set up by us according to your specifications and then handed over for use in self-service.

1

Book your free scoping call HERE including access to a demo instance.

2

You will receive an individual offer from us, which is transparent and modular based on the following factors:

  • Number of different products and target groups
  • Number of different countries and regions
  • Depth of analysis: Do you only need the numbers, data, facts – or do you also want to analyze in more detail what, for example, customers criticize most about the companies found?
  • Do you operate the tools yourself, or should we do it for you and upload the results directly?

3

If you decide to hire us based on the offer & demo, we connect your CRM, determine the customer value and order drivers via AI and train the algorithms on them. With this, we set up the tool for you and hand over your personal B2B CLIENT FINDER after a few weeks.

4

You receive training for all users via web meeting (documentation and instructions are stored in the system anyway) and start working with the tool. Of course we are always available for questions and support.

5

Do you want special developments or changes during operation? We are happy to implement change requests quickly and according to a very transparent pricing.

AWARDS AND REFERENCES

FREQUENTLY
ASKED
QUESTIONS

Oh yes, they do – usually without even realizing it. Companies that move in the market leave data behind like footprints with every step they take. Customers have heard about them and Google them. Customers, employees, journalists write about them in media, to which prospective customers in turn respond. Advertising and job ads they place are public anyway and budgets are calculable. Offers in e-commerce are public and where there are sales ranks, inventories or similar , sales are also at least roughly traceable. And of course, companies have to submit balance sheets. And so on and so forth. The data is always there – it’s just a matter of finding all these different tracks and bringing them together to see the patterns in them and to see the forest instead of just the trees.

One thing is clear: If you already have customers, the B2B CLIENT FINDER will find the right leads much more precisely based on the AI analyses of your CRM. But if you’re completely new to the market, there are still options. On the one hand, you can specify your own criteria for our algorithms to search for. On the other hand, we can use AI Targeter and TOPIC Navigator to find out who is a customer of other players in the market and what makes these companies stand out. Either way, you are guaranteed to get something better from us than the usual address lists of companies that are just somehow in the right industry. Just contact us and we will show you the possibilities!

In principle, yes. There are countries where less data on companies is available – for example, because companies don’t have to publish reports. But with what is available, we can work practically everywhere.

Quite clearly: no. Corresponding profiling and data collection is taboo for private individuals as a result of the GDPR. And that’s a good thing. We don’t want to live in a surveillance state. Companies, on the other hand, have no personal rights, so they can be screened much more precisely. If you want to target private individuals, take a look at our solutions for AI-supported targeting!

Damn good point. Of course, we’ll be happy to sign a confidentiality agreement with a penalty clause (and we can also prove that we have a high level of insurance protection against possible financial losses). Likewise, we clearly make an order data processing contract. Security and absolute protection of data and results against unauthorized access are vital for us – accordingly, we take this serious.
On the subject of data sovereignty, however, the case is quite simple: it always lies with you. All data in our system can be exported in a format of your choice at any time with just one mouse click. Also the data of the used models. You will never be bound to us to not lose any data – we want to keep you as a customer because you are convinced.