RELEVANCE IS
A QUESTION OF TECHNOLOGY
NEUTRUM TOPIC NAVIGATOR
YOUR TREASURE MAP TO YOUR DESIRED POSITIONING:
With the Neutrum TOPIC NAVIGATOR, you can clearly see which topics are close to your target group’s heart, how they are connected, and which aspects particularly move them in the process. In this way, you find the words that really appeal to your target group – and the arguments and opinion leaders with which you place your products in the desired contexts. The basis of the TOPIC NAVIGATOR is the AI-supported analysis of many freely formulated texts of your target group – e.g. from social media, journalism, service calls, social intranets or knowledge management systems.

“THOSE WHO RECOGNIZE WHAT IS RELEVANT TO THEIR CUSTOMERS AND IN WHAT CONTEXT UNDERSTAND THEIR USE CASES AND NEEDS MUCH BETTER – AND SEE HOW THEY AND THEIR COMPETITORS ARE PERCEIVED IN RELATION TO THEM.”
– PHILIPP, TECHNOLOGY LEAD (FULL STACK)
YOUR ADVANTAGES

THIS IS WHAT THE NEUTRUM TOPIC NAVIGATOR SHOWS YOU:

cheers to success
HOW A SPIRITS COMPANY STAYS RELEVANT IN THE PANDEMIC
Many liquors are drunk especially in bars, clubs and festivals. This one, too. Corona lockdowns thus threaten sales and brand. What to do? Lead agency Drehmoment relies on solutions from Hase & Igel – and finds those drinking occasions, recipes and media for the brand that keep it in the hearts and throats of consumers.
SUCCESS STORIES
THIS IS HOW YOU CAN USE THE NEUTRUM TOPIC NAVIGATOR


CUSTOMER VOICES
AND THE CONTRACT? THE COSTS?
The TOPIC NAVIGATOR is set up by us according to your specifications and then handed over for use in self-service
2
You will receive an individual offer from us, which is transparent and modular based on the following factors:
3
If you decide to commission us on the basis of the offer & demo, we will set up your topic field, combine the data and hand over your personal TOPIC NAVIGATOR after a few days to a maximum of a few weeks (depending on complexity).
4
You receive training for all users via web meeting (documentation and instructions are stored in the system anyway) and start working with the tool. Of course we are always available for questions and support.