FROM NOW ON
YOU ARE SMARTER IN ADVANCE

NEUTRUM AI TARGETER

DIRECT TO THE SUMMARY
FIRST DISCOVER EVERYTHING
YouTube

Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.
Mehr erfahren

Video laden

IN THE RIGHT PLACE AT THE RIGHT TIME FOR THE PERFECT HIT:

The Neutrum AI TARGETER shows you – completely without cookies – where, when and with which budget you can optimally place your offers with future customers. And it brings you insights into what your competitors are doing – and with which success. Big Data based on a strong foundation of behavioral data from all important sources – and 100% GDPR compliant. Whether as a pay-as-you-go on-demand to develop strategies, or as a running license in the stream that gives you live best recommendations for your daily marketing decisions, AI TARGETER actively helps you hit the bull’s-eye.

BEST NEW PRODUCT OR SERVICE- CONTENT- SALES & MARKETING INTELLIGENCE SOLUTION

“ADAPTABILITY IS MORE IMPORTANT THAN EVER IN TIMES OF CRISIS. INSTEAD OF JUST MEASURING PERFORMANCE, YOU SHOULD UNCOVER WHAT FACTORS ARE INFLUENCING YOUR SUCCESS – AND ALWAYS KEEP THOSE IN MIND TO REACT QUICKLY TO CHANGES.”

– TOBI, DEVELOPMENT AND DATA SCIENCE

YOUR ADVANTAGES

  • The most important Big Data sources from the market finally united: Search Analytics, Media Monitoring, Competition and Advertising Analyses – recognize the forest instead of just the trees!
  • Answers your big questions: Which product? Where? When? How much budget?
  • Keeps an eye on your competitors and new market developments with AI.
  • Delivers results very quickly and updates them continuously in streaming mode.
  • Reliable forecasts through AI-supported analysis of the behavior of a large number of market participants.
  • Precisely tailored to your topics & needs, optionally as pay-as-you-go or streamed as a license.

THIS IS WHAT THE NEUTRUM AI TARGETER SHOWS YOU:

  • Distribution of demand across freely definable products, topics and regions – including forecast of further development
  • Optimal campaign and targeting periods per product and channel – from seasonal trends to the perfect weekday/time of day combination
  • Evaluation of all online, social and print media per product/topic: reach and response potential, best channels, strongest opinion leaders
  • Website visits of your competitors and their origin according to countries and channels
  • Online advertising spendings of your competitors (standard: SEA, other channels optional)
  • Cost-benefit modeling for the most important advertising channels: at a glance to the optimal budget
  • With the Innovation Monitor plugin AI-supported selection of the most important industry news, innovations or competitive activities incl. Entity analyses (who, what, where – also for details e.g. which battery size, which school type etc.)

WHO let the dogs out?

GUIDEBOOK APP PRECISELY WINS OVER YOUR TARGET GROUPS

WhatzDogs wants to make life with dogs less stressful. For the successful market launch of the new app, it is important to find out what issues dog owners are concerned about in which situations, where they go for advice, and how and when it is best to reach them. The tools from Hase & Igel show the way for content strategy, channels and timing.

Learn More!

SUCCESS STORIES

SOFAS FOR TOMORROW

FURNITURE MANUFACTURER ALREADY KNOWS WHAT CUSTOMERS WANT IN THE FUTURE

As an upholstered furniture manufacturer with its own production in Europe, it is particularly important for DOMO to know as far in advance as possible what customers will buy. With the applications of Hase & Igel, the company recognizes which trends are relevant and how the demand per construction type, colors and equipment per sales location develops.

Read More

DATA INSTEAD OF GUT FEELING

AGENCY ASSOCIATION USES COMMUNICATION OPPORTUNITIES IN REAL TIME

One of the core tasks of an association is to be a concise voice for its members in public. In order to identify the really relevant topics faster and more precisely, to recognize positioning opportunities earlier and to increase campaign capability, AIKA uses data-driven, intelligent applications from Hase & Igel.

Read More

FIT MEDIA STRATEGY

UNIVERSITY ATTRACTS THE RIGHT STUDENTS MORE EFFICIENTLY

It makes little sense to advertise courses of study that are overrun even without advertising. Enormedia uses the AI-supported solutions of Hase & Igel to find those study programs from digital behavioral data that need to be advertised more intensively – and to determine the appropriate media mix based on data in order to reach the target group efficiently.

Read More

THIS IS HOW YOU CAN USE THE NEUTRUM AI TARGETER

  • In an initial scoping we set up your topics, products and channels for you.
  • After a short setup time, you will receive your AI TARGETER ready to use: with all data connections already set up and the data imported.
  • Explore the results, filter by product/topic, region, channel, select targets for modeling (e.g. contacts versus clicks).
  • For each analysis you will see explanatory texts and tooltips in the tool to help with interpretation
  • All graphics, analyses and raw data can be exported with 1 click
  • In streaming mode (license instead of pay-as-you-go) the AI TARGETER updates itself automatically in selectable time intervals (from 15 minutes to monthly).
  • In streaming mode you optionally receive alerts about the most important developments.

CUSTOMER VOICES

“Data is always better than guessing – and the near-real-time view gives us a different ability to act than pure surveys. With the continuous input from HASE & IGEL, we have made our communication process much more powerful.”
Kerstin Treichel
Managing Director AIKA
“With Hase & Igel applications, successful market entry is not left to chance. With Big Data based contextual targeting, we can ensure that the appropriate users are optimally activated in all channels, even without cookies – relevance and timing and good, targeted advice are the key.”
Hansjörg Zimmermann
Managing Director WhatzPets
“Evaluating the behavior of all prospects and competitors brings significantly more precision and certainty than surveying samples and buying general industry studies. An excellent basis for precisely tailored media strategies.”
Jan Janssen
Managing Director Enormedia

use cases

CRISIS MONITORING & AGENDA SURFING

Your risk-opportunity radar ensures a quick response:

Avoid shitstorms and seize positioning opportunities earlier.
Our AI helps you

  • manage the information overload in the market
  • identify developments at a very early stage Evaluate, filter and structure information
  • finding out what is exciting (agenda setting) and what can lead to reputational damage
learn more!
DIRECTLY TO THE PRODUCT

POSITIONING & CONTENT STRATEGY

Using the right topics to achieve the right positioning:

I am only relevant when I address real needs in the right context – and am understood. We show you

  • how your target group perceives the market
  • how their topics are connected and which contexts activate them
  • where your competitive positioning opportunities lie
  • which use cases are in demand with which expectation
learn more!
DIRECTLY TO THE PRODUCT

MEDIA PLANNING

On the right channel at the right time:
Communication only works if it is perceived in the right environment. Our combination of big data analytics and AI gives you

  • near-real-time behavioral data from relevant product contexts
  • a neutral evaluation independent of the marketers
  • a cross-channel view with media mix modeling
  • a content channel matrix with the optimal points in time
learn more!
DIRECTLY TO THE PRODUCT

AND THE CONTRACT? THE COSTS?

The AI TARGETER is set up by us according to your specifications and then handed over for use in selfservice.

1

Book your free scoping call HERE including access to a demo instance.

2

You will receive an individual offer from us, which is transparent and modular based on the following factors:

  • how many countries/markets
  • how many products/topics
  • which AI TARGETER modules (incl. competition analysis? advertising media analysis? innovation monitor?)
  • single retrieval pay-as-you-go or always up-to-date stream with ongoing license?

3

If you decide to order based on offer & demo, we will set up your products, markets, competitors and advertising media, connect the data and hand over your personal AI TARGETER after a few days to a maximum of a few weeks (depending on complexity).

4

You receive training for all users via web meeting (documentation and instructions are stored in the system anyway) and start working with the tool. Of course we are always available for questions and support.

5

Do you want special developments or changes during operation? We are happy to implement change requests quickly and according to a very transparent pricing.

AWARDS AND REFERENCES

FREQUENTLY
ASKED
QUESTIONS

The AI TARGETER combines analyses of search behavior at Google with monitoring of websites, journalistic and social media, data from traffic estimators (which anonymously log users’ surfing behavior), evaluations of digital advertising placements and planning data from advertising booking systems.

That depends on the data source. Media data, with which we show you at what times you are best on which channels with which topics/products – or where there is important news – can be updated every 15 minutes at the most. Data on competitors’ advertising behavior can be updated from monthly to daily, depending on the level of expansion (= costs). Data on competitors’ website visitors and your customers’ search behavior is available on a monthly basis.

Absolutely. AI TARGETER has been used by B2B companies about as much as B2C companies. From specialty software to fleet solutions and research services to enduser apps, theme parks and upholstered furniture, it has already been able to help companies reach their customers more efficiently. Because we have access to a very broad database by using behavioral data from almost all market participants, there is hardly a market that is too small or too pointed. If we see this risk, we already point it out in the scoping meeting and do a pre-test.

Well, most of the tools are made by specialists for specialists in the top niches – e.g. the SEO people only think about the SEO people. We take a holistic view of data and marketing. Must have something to do with how we are on it.