YOUR PRECISION LANDING IN THE MARKET:

MARKETING AND SALES ARE NOW AVAILABLE WITH MORE TRANSPARENCY AND LEVERAGE.

MARKETING AND SALES ARE NOW AVAILABLE WITH MORE TRANSPARENCY AND LEVERAGE.

With Big Data and AI, our solutions enable you to make faster and more accurate decisions, position your brand and products more accurately, and generate more ROI. The award-winning tools support you throughout the entire process: They let you identify the demand for topics and products in advance, show you with which content and in which media you have the greatest opportunities at what time, and help you to realistically evaluate and continuously optimize your campaigns, channels and budgets. Our algorithms automatically analyze all relevant data and create neutral, reliable templates for smart decisions.

KEEP YOUR FOCUS ON WHAT REALLY COUNTS AND YOUR HANDS ON THE WHEEL – WITH A RELIABLE RADAR AND NAVIGATION SYSTEM.

WHAT’S IN IT FOR ME?

  • Higher forecasting and planning quality: with AI-empowered analysis, you can identify trends and business opportunities earlier and build your measures on a solid foundation.
  • More relevance: with our algorithms, you intuitively discover what drives your stakeholders and where positioning opportunities lie, based on behavioral data.
  • Perfect focus: by learning from the entire market, you focus your content and media strategy on the best opportunities and hit the mark more precisely, avoiding scattering loss.
  • Increasing return on marketing investment: using proven success levers and continuously optimizing them with AI recommendations, you get more out of your budget every day.
  • Realistic goals and transparent results: integrated, fair benchmarking across all channels creates clarity for all participants and acceptance for the process.

WHAT’S IN IT FOR ME?

  • Know almost in real time when you can address your target groups most effectively and efficiently on which channel with which budget – without cookies!
  • Understand precisely how target groups perceive your customers’ topics and products and where positioning opportunities lie.
  • Provide your customers with award-winning transparency on advertising performance and get more out of it for them every day – with confirmed success drivers and fair benchmarks.
  • Quickly and efficiently find the clients you really want to work for.

What is your
challenge?

How can we
help you?

Where do you want
to start?

Uncover positioning opportunities and winning themes

Determine market potential and forecast sales

Identify trends & innovations

Screen competitors

Benchmark and optimize marketing & sales success

FINDING THE PERFECT BUSINESS CUSTOMERS AND SUPPLIERS

Discover trends and keywords

Identify the best channels and times

Set realistic goals and allocate budgets optimally

Measure, evaluate and optimize success across channels

Lead-, Supplier & M&A-Scouting

Addressing target groups precisely (contextual targeting)

Finding the perfect business clients

Monitor reputation opportunities and risks

FINALLY THE 360° VIEW

BANK MEASURES SUCCESS ACROSS CHANNELS FROM CONTACT TO CUSTOMER VALUE

Stadtsparkasse Düsseldorf wants to determine the value contribution of its marketing measures. With the AI solution from Hase & Igel, the data from all channels and the CRM are combined and analyzed along the entire funnel – evaluated with realistic benchmarks: A bridge between marketing and sales for optimal control.

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SUCCESS STORIES

MARKET DEVELOPMENT WITH AI

CONVEYOR TECHNOLOGY MANUFACTURER OPENS UP NEW MARKETS DRIVEN BY DATA

The industrial company uses Hase & Igel’s analysis tools to identify and develop new markets for its product range. Within twelve months, it finds the right countries, industries, and use cases, understands the needs, and scouts attractive target customers. This enables the company to grow profitably despite declines in its core segments.

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THE PERFECT MATCH

CONSULTING FINDS M&A TARGETS WITH KI AND BIG DATA

In order to succeed quickly, a manufacturer of document management systems wants to understand how its competitors operate before entering a new product segment: what strategies they pursue, what channels they are present in, and what budgets they operate with. Hase & Igel helps to attack with the right instruments.

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ELECTRIFYING DEVELOPMENT

E-CAR MANUFACTURER RECOGNIZES TECHNOLOGY AND SALES TRENDS

In China, it is one of the big players in the booming electric car market. Now the manufacturer is planning to enter Western markets – with a focus on corporate fleets. For this, the company wants to understand the trends on the customer side: what are the decisive motives of fleet managers to opt for electric cars, which topics, channels and search terms are becoming more important in this context. 

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CUSTOMER VOICES

“The TOPIC NAVIGATOR helped us enormously to map and prioritize the relevant use cases and industries as well as typical target customers and partners. This allowed us to develop our business model and sales in a targeted way.”
Felix Knoll
Managing Director Berky
“With Hase & Igel applications, successful market entry is not left to chance. With Big Data based contextual targeting, we can ensure that the appropriate users are optimally activated in all channels, even without cookies – relevance and timing and good, targeted advice are the key.”
Hansjörg Zimmermann
Managing Director WhatzPets
“Bridging marketing and sales data across channels is a game changer for us that we have wanted for many years. It creates the basis for efficient, data-driven management.”
Martin Garczorz
medial sales Stadtsparkasse Düsseldorf

FREQUENTLY
ASKED
QUESTIONS

We don’t want to put anyone out of work – we just want to make your work more efficient and reliable.

Unlike traditional market research tools, our tools provide you with immediate insights – even years in the past – without you having to start surveys, buy studies or sift through your own data. Compared to anything that involves manual work, this is much faster and more efficient. This also benefits your market research colleagues, who can interpret the data directly instead of having to collect, integrate and analyze it first.

And of course we still advise you to maintain an intensive dialog with your agencies, media experts, etc.; but don’t you think it makes sense for analysis and measurement to be in neutral hands – creating a data base around which all internal departments and external service providers can gather? That way, the premises are transparent, everyone builds on the same foundations, no one grades their own results, and the level playing field means that the different players are more likely to pull together.

We bet you: our solutions don’t compete with what you already have – they offer you added value far beyond that. Why?

  1. Our tools are not just another data source like an SEO tool or media monitoring, they bring together the data from all these tools and systems you already have in place, make them comparable and show the relevant patterns via AI. Recognize the forest instead of just the trees!
  2.  Unlike common BI solutions , we don’t just look at your own data, but include data from the outside – demand, competition and the environment (e.g. population structure, weather, etc.). This makes the assessments, forecasts and recommendations unbeatably realistic.
  3.  There are many dashboards. We don’t just show you data in nice graphs – our AI uses all the tools of multivariate statistics and modeling to prove correlations instead of just asserting them, and to determine the best models for forecasts and scenarios. This gives you real leverage instead of just nice visualizations.
  4. Until now you had the choice: Here ready-to-use tools that show no or very generic recommendations – nothing that is really tuned to your business. And there huge systems, which can be adapted to your requirements very well, but you first have to introduce them laboriously and then they need a lot of time and money before they can really do something. With us, you get the best of both worlds: our solutions are ready to go for your typical use cases – and can still be calibrated to your business quickly, efficiently and with high precision.

Our applications are available in “Pay as you go” mode (you pay per use and decide what and when) and in “Software as a Service” mode (you receive the solutions and can use them continuously as much as you want – with always fresh data. For this you pay a monthly license fee). For ongoing processes such as trend scouting or performance measurement, only the second mode usually makes sense.
If you only want the analyses and not the technology, we offer you the possibility with “Data as a Service” that we operate the tools for you and provide you with just the results – for example via API into your own systems, as dashboards or reports. In this case, you pay according to data volume, complexity and frequency of retrieval.
In addition, we are happy to support you with sparring and consulting where you want and need it – and develop specific features for you. We charge for such tickets according to the amount of work (hourly or fixed price).

No matter how big your company is – we will find suitable services for you. Anything from three to six figures is possible. That’s why costs and benefits for the corresponding use cases must always be in a good ratio. This depends on how much leverage (also in the sense of possible profit/loss) lies in the decisions you want to make, how big your investments in measures and media are and how much monetary value faster, more precise reactions to your markets will bring you. Let’s evaluate it together in a first conversation!

Our solutions work entirely in the cloud. You don’t have to install anything or make any IT introductions. You don’t have to change anything in your existing systems either: Our tool only requires automatic exports from – or read access to – your existing systems.

What you do with our apps is up to you: your analytics, the data from your results, your reports are things that no one gets to see but you. We will never do anything with our users’ data – not even for our own marketing. That’s not our business model: we sell software solutions for better decisions – not user data.

Depending on the solution, between “get started immediately” and a few weeks. You don’t have to initiate an IT project, hire experts for it, or wait long. Our tools are fast, simple and intuitive.