LEAD
GENERATION

FINDING SMARTER B2B CUSTOMERS, SUPPLIERS AND M&A CANDIDATES

YOU CAN’T GET SOMETHING FROM NOTHING.

This is especially true for business relationships. Good customers, the right suppliers or optimal additions to one’s own portfolio are rarely found by chance. That’s why lead scouting and lead generation deal with how to bring together what belongs together. In our case, that means letting AI identify the patterns that make a company the optimal lead based on all available data – and then going hunting with laser sights.

LEAD GENERATION WITH HASE & IGEL: WHAT IS IT?

Lead generation consists of two steps: The first step is to find out what makes a really good customer, supplier or takeover candidate for you. To find out, our AI analyzes your data and recognizes the patterns. In this way, it creates a digital twin of your target company – like the profile you are looking for on a dating platform. The second step of lead generation is the fishing expedition: this target profile is used to identify the companies in the market that match it as closely as possible. This is where our solutions benefit from Hase & Igel’s Big Data approach: instead of just scanning company databases, the algorithms collect a lot of additional information on the companies in question, showing you exactly what a company does and how well it stands in its market. This gives you a prioritized list of companies that are worth approaching.

HASE & IGEL FACTOR:

NEUTRUM
EVO OPTIMIZER

CONTROL INSTEAD OF JUST MEASURING

How well are my products, channels & campaigns performing? Am I using my budgets correctly? The EVO Optimizer reveals it:

  • Best Business Technology Solution for Marketing (Stevie Awards 2022 and 2023)
  • Evaluate success for all channels and entire funnel
  • Real-time benchmarking against demand, competition and environment
  • AI recommendations on budget, channel mix and optimization opportunities.
NEUTRUM EVO OPTIMIZER

NEUTRUM B2B CLIENT FINDER

ACQUIRE MORE INTELLIGENTLY AND EFFICIENTLY

What makes a customer a top customer? And where can I find more of them? The B2B CLIENT FINDER is your dating coach for companies:

  • Best Business Technology Solution for Marketing (Stevie Awards 2023)
  • Find optimal leads with Digital Twin
  • Determines the drivers for customer value and closing rate
  • Automatically finds the B2B target customers that match them
  • Delivers an evaluated lead list without buying from address marketers
NEUTRUM B2B CLIENT FINDER

WHAT DOES LEAD GENERATION BRING ME?

  • Understand which customers / suppliers / partners really fit to your company
  • Find the companies in the market that most closely match this profile
  • Get a clear prioritization of these candidates based on objective data thanks to Big Data
  • Save a lot of time in research and approach and increase your sales success

Acquisition doesn’t have to be frustrating: with an AI-supported Big Data approach, you focus on class instead of mass in lead generation and concentrate on the right companies instead of wasting a lot of time with card bodies, C-candidates and rejections.

Wie ein Spirituosen-
Hersteller während der Pandemie relevant blieb.

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mehr erfahren!

SUCCESS STORIES

Screenshot Dashboard Traffic und Werbung

Gehör für die Jugend

NGO identifiziert Medien, Influencer und Zeiten für mehr Impact

Tobis Profi-Tipp:

Um den Interessen junger Menschen in Medien und Politik mehr Raum zu verschaffen, nutzt die Stiftung zwei Anwendungen von Hase & Igel, die aus der Kommunikation in journalistischen und sozialen Medien die optimalen Medien, Influencer, Anlässe und Zeitpunkte für die Positionierung im Thema Generationengerechtigkeit ermitteln.

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Passgenaue MEDIASTRATEGIE

Hochschule gewinnt effizienter die passenden Studierenden

Tobis Profi-Tipp:

Für Studiengänge zu werben, die auch ohne Werbung überrannt werden, macht wenig Sinn. Enormedia nutzt die KI-gestützte Lösungen von Hase & Igel, um aus digitalen Verhaltensdaten diejenigen Studiengänge zu finden, die intensiver beworben werden müssen – und datenbasiert den passenden Media-Mix zu bestimmen, um die Zielgruppe effizient zu erreichen.

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Screenshot Dashboard Traffic und Werbung

Wettbewerb präzise angreifen

Softwarehersteller durchleuchtet vor Markteintritt seine Konkurrenz

Tobis Profi-Tipp:

Um schnell Erfolg zu haben, will ein Hersteller von Dokumentenmanagement-Systemen vor dem Eintritt in ein neues Produktsegment verstehen, wie die Wettbewerber agieren: welche Strategien sie verfolgen, in welchen Kanälen sie präsent sind und mit welchen Budgets sie operieren. Hase & Igel hilft, passgenau mit den richtigen Instrumenten anzugreifen.  

Read More

LEAD GENERATION À LA HASE & IGEL – THAT’S HOW WE DO IT:

  • We don’t just search and market address lists, but determine what really makes a company a top candidate for you and then use a digital twin to find the companies that best match that.
  • Our AI creates the digital twin using data from your CRM system, supplemented by company databases if necessary (e.g. if you don’t know the size of your customer’s company).
  • The search for matching companies runs through various large company databases as well as through the search result lists of matching Google searches.
  • The evaluation of these potential leads is based on many Big Data sources – for example, website visits, advertising budgets, job ads and reviews.
  • We can be very specific about your needs – as our AI also specializes in analyzing qualitative data, this can include content issues such as “companies should have something to contribute on the topic of ESG”

CUSTOMER VOICES

“Great support from the experts at Hase & Igel. Best in terms of people and expertise! We received excellent support and exciting input from which we could derive measures for us. Absolutely recommendable!”
Amon Thein
Managing Director, Schwarzseher GmbH
“Artificial intelligence can handle a large part of the typical work in desktop research and data analysis faster and more efficiently than humans. This not only gives us a broader data base, but also allows us to focus human expertise even more on those tasks where the specialist experience, intuition and creativity of experts add the most value.”
Marc Boscheinen
Head of Corporate Finance and Partner, ADVYCE & PERLITZ
“If you want to rely on true market intelligence, Hase & Igel is the place to go.”
Christian Wewezow
Managing Director Clockwise Consulting, Chairman of the Board of Trustees, Grand Prix of Medium-Sized Businesses

AND HOW DO I GET MY LEAD GENERATION SOLUTION NOW?

1

Get a non-binding appointment right now, where we can discuss your concerns together. This way we will find the optimal configuration of our system for you and can create a quote.

2

If you give us the go-ahead, we will set up your solution and either provide you with the software that you can use to perform the analyses yourself, or deliver the collected and analyzed data to you in the software.

3

Our solutions support you in drawing conclusions and decisions from the analyses. But we are also available to you personally as experienced sparring partners – everything is possible, nothing is mandatory.

FREQUENTLY
ASKED
QUESTIONS

Oh yes, they do – usually without even realizing it. Companies that move in the market leave data behind like footprints with every step they take. Customers have heard about them and Google them. Customers, employees, journalists write about them in media, to which prospective customers in turn respond. Advertising and job ads they place are public anyway and budgets are calculable. Offers in e-commerce are public and where there are sales ranks, inventories or similar , sales are also at least roughly traceable. And of course, companies have to submit balance sheets. And so on and so forth. The data is always there – it’s just a matter of finding all these different tracks and bringing them together to see the patterns in them and to see the forest instead of just the trees.

One thing is clear: If you already have customers, we can find the right leads much more precisely based on your experience. But if you’re completely new to the market, there are still options. On the one hand, you can specify criteria yourself that our algorithms can use to search. On the other hand, we can find out who is a customer of other players in the market and what makes these companies different. Either way, you are guaranteed to get something better than the usual address lists of companies that are somehow in the right industry. Just contact us and we will show you the possibilities!

In principle, yes. There are countries where less data on companies is available – for example, because companies don’t have to publish reports. But with what is available, we can work practically everywhere.

Quite clearly: no. Corresponding profiling and data collection is taboo for private individuals as a result of the GDPR. And that’s a good thing. We don’t want to live in a surveillance state. Companies, on the other hand, have no personal rights, so they can be screened much more precisely. If you want to target private individuals, take a look at our solutions for AI-supported targeting!

You can definitely do it yourself with our tools – that’s what they are for 🙂
The right tool selection, the right combination and the optimal setup depend on what you want to find out and in what depth and breadth. We will work it out together in a free initial consultation.
Then you can decide for yourself whether we only provide you with the tools and you start the analyses yourself (Software as a Service), or whether we collect the data for you with the tools and hand them over to you with the results (Data as a Service).
Of course you can also get inspired by the case studies on this page and directly order the tools you are most interested in – we don’t impose our consulting on you 🙂
However, one thing we do together initially is the development of a digital twin from your CRM data. If you want to take this – very useful – step, it is always an upstream data/consulting project.

Oh dear, there it is – the question of all questions. And you already guessed the answer: It depends. It’s a stupid answer, we know. But that’s the way it is. Basically, it can be anything from a low four-digit to a medium five-digit number. The drivers for costs are:

  • How far do you want to differentiate analysis and scouting by different products and target groups? 
  • How many countries or regions should be analyzed separately?
  • How deep do you want to zoom in? Do you only need the numbers, data, facts – or do you also want to analyze in more detail what e.g. customers criticize most about the companies found?
  • Do you operate the tools yourself, or should we do it for you and upload the results directly?

These are the questions we will clarify with you in a free initial consultation. Arrange it now!