FINDING SMARTER B2B CUSTOMERS, SUPPLIERS AND M&A CANDIDATES
YOU CAN’T GET SOMETHING FROM NOTHING.
This is especially true for business relationships. Good customers, the right suppliers or optimal additions to one’s own portfolio are rarely found by chance. That’s why lead scouting and lead generation deal with how to bring together what belongs together. In our case, that means letting AI identify the patterns that make a company the optimal lead based on all available data – and then going hunting with laser sights.
LEAD GENERATION WITH HASE & IGEL: WHAT IS IT?
Lead generation consists of two steps: The first step is to find out what makes a really good customer, supplier or takeover candidate for you. To find out, our AI analyzes your data and recognizes the patterns. In this way, it creates a digital twin of your target company – like the profile you are looking for on a dating platform. The second step of lead generation is the fishing expedition: this target profile is used to identify the companies in the market that match it as closely as possible. This is where our solutions benefit from Hase & Igel’s Big Data approach: instead of just scanning company databases, the algorithms collect a lot of additional information on the companies in question, showing you exactly what a company does and how well it stands in its market. This gives you a prioritized list of companies that are worth approaching.
THE PERFECT MATCH
CONSULTING FINDS M&A TARGETS WITH KI AND BIG DATA
Boutique consultancy Advyce relies on solutions from Hase & Igel to efficiently and comprehensively find and evaluate takeover candidates in M&A processes. The AI not only supports the scouting of all potential candidates, but also the scoring with Big Data from the market. This allows experts to focus on the best candidates.
As an upholstered furniture manufacturer with its own production in Europe, it is particularly important for DOMO to know as far in advance as possible what customers will buy. With the applications of Hase & Igel, the company recognizes which trends are relevant and how the demand per construction type, colors and equipment per sales location develops.
One of the core tasks of an association is to be a concise voice for its members in public. In order to identify the really relevant topics faster and more precisely, to recognize positioning opportunities earlier and to increase campaign capability, AIKA uses data-driven, intelligent applications from Hase & Igel.
It makes little sense to advertise courses of study that are overrun even without advertising. Enormedia uses the AI-supported solutions of Hase & Igel to find those study programs from digital behavioral data that need to be advertised more intensively – and to determine the appropriate media mix based on data in order to reach the target group efficiently.
LEAD GENERATION À LA HASE & IGEL – THAT’S HOW WE DO IT:
AND HOW DO I GET MY LEAD GENERATION SOLUTION NOW?
If you give us the go-ahead, we will set up your solution and either provide you with the software that you can use to perform the analyses yourself, or deliver the collected and analyzed data to you in the software.
Our solutions support you in drawing conclusions and decisions from the analyses. But we are also available to you personally as experienced sparring partners – everything is possible, nothing is mandatory.