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NEUTRUM EVO OPTIMIZER

DIRECT TO THE SUMMARY
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ARE YOU STILL MEASURING OR ARE YOU ALREADY CONTROLLING?

EVO OPTIMIZER connects all your marketing and sales channels along the entire funnel to a learning system that realistically evaluates the performance of your products, channels and campaigns – not only from your internal perspective, but also in comparison with demand, competition and environment. In this way, you gain a clear view of realistic goals and budgets, neutrally recognize the value contributions of the channels and measures, and achieve more sales with AI-supported optimization recommendations with the same effort. Always according to the EVO motto: Capture. Understand. Optimize.

Best Business Technology Solution: Marketing & PR

“QUIETLY SAY ‘BYE-BYE’ TO SILOS: ONLY THOSE WHO HAVE A VIEW OF ALL THEIR CHANNELS AND SEE HOW THEY INTERACT CAN MANAGE THEIR SUCCESS CLEANLY. DOES SEA, FOR EXAMPLE, WORK BETTER IF YOU COMBINE IT WITH RADIO ADVERTISING?”

– TOBI, DEVELOPMENT AND DATA SCIENCE

YOUR ADVANTAGES

  • Transparency across all channels along the entire funnel: Where do you stand – and why?
  • Differentiated evaluation of results according to impact, efficiency, quality
  • Realistic, continuously updated benchmarks based on the success drivers for your business determined by AI
  • Recognize and design interactions: the optimal combination of channels, brand and sales
  • Automatic recommendations on budget, channel mix and optimization of measures
  • Any fine differentiation by products, regions, partners and roles

THE NEUTRUM EVO OPTIMIZER SHOWS YOU:

  • Management Overview: How are things going along your funnel per channel, product, region? What are the high flyers, what are the problem children?
  • Funnel analysis: Where do results, efficiency and quality stand, how have they developed and how are they to be evaluated? Filterable by product, channel, campaign, etc.
  • Detailed views at the level of products, channels, campaigns: Evaluation by budget and impact, target/actual comparison with benchmarks, forecast for further development.
  • Budget and allocation recommendations: Choose a goal and discover with which budget and which allocation to the different channels you will achieve it the most efficiently.
  • Optimization recommendations: Receive automatic alerts when the market around you changes or a measure is not running optimally – including transparency, where you can start and how much additional revenue you can leverage with it.
  • Brand and competition view: how present am I in the market compared to demand and my competitors?

FINALLY THE 360° VIEW

BANK MEASURES SUCCESS ACROSS CHANNELS FROM CONTACT TO CUSTOMER VALUE

Stadtsparkasse Düsseldorf wants to determine the value contribution of its marketing measures. With the AI solution from Hase & Igel, the data from all channels and the CRM are combined and analyzed along the entire funnel – evaluated with realistic benchmarks: A bridge between marketing and sales for optimal control.

Learn More!

SUCCESS STORIES

LOCAL BRANDING 4.0

AI-SUPPORTED MORE SUCCESS FOR LOCAL RETAILERS BIG BRAND

marcapo supports over 65,000 sales partners of major brands in achieving optimal sales impact locally. To manage this complexity, marcapo relies on Hase & Igel’s AI, which recommends realistic budgets, the optimal combination of advertising media and the right timing for each retailer – 100% tailored to local conditions.

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SOFAS FOR TOMORROW

FURNITURE MANUFACTURER ALREADY KNOWS WHAT CUSTOMERS WANT IN THE FUTURE

As an upholstered furniture manufacturer with its own production in Europe, it is particularly important for DOMO to know as far in advance as possible what customers will buy. With the applications of Hase & Igel, the company recognizes which trends are relevant and how the demand per construction type, colors and equipment per sales location develops.

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THIS IS HOW YOU CAN USE THE NEUTRUM EVO OPTIMIZER

  • In an initial scoping session, we determine with you which products, channels, regions, etc. you want to cover and to what extent the EVO OPTIMIZER should differentiate between your user groups. and to what extent the EVO OPTIMIZER should differentiate between your user groups (e.g. marketing vs. sales, franchisees vs. headquarters).
  • We connect all your – and all external – data sources, load the existing data into the EVO OPTIMIZER and let the AI determine the perfect models.
  • In an initial analysis, we present you with an evaluation of your previous activities and the identified correlations. With this we calibrate your EVO OPTIMIZER to your business.
  • You receive your EVO OPTIMIZER ready to go: with all data connections already set up, the algorithms trained, the historical data imported and a running, automatic update.
  • You explore the results, discover potentials, play through premises (e.g. changed budget distribution) and continuously optimize your marketing. If you wish, you can receive alerts.
  • For each analysis, you’ll see explanatory texts & tooltips in the tool to help with interpretation.
  • All graphics, analyses and raw data can be exported with 1 click.

CUSTOMER VOICES

“With HASE & IGEL’s solutions, we’re taking local branding to a new level, letting every local retailer benefit from AI and data capabilities that were previously only available to the biggest players in the advertising market.”
Thomas Ötinger
Managing Partner marcapo
“Bridging marketing and sales data across channels is a game changer for us that we have wanted for many years. It creates the basis for efficient, data-driven management.”
Martin Garczorz
medial sales Stadtsparkasse Düsseldorf
“World class service! Has brought us to a new level in the area of marketing!”
Raphael Opilski
ISOTEC specialist company Waterproofing Technology OPL GmbH & Co. KG

use cases

CRISIS MONITORING & AGENDA SURFING

Your risk-opportunity radar ensures a quick response:

Avoid shitstorms and seize positioning opportunities earlier.
Our AI helps you

  • manage the information overload in the market
  • identify developments at a very early stage Evaluate, filter and structure information
  • finding out what is exciting (agenda setting) and what can lead to reputational damage
learn more!
DIRECTLY TO THE PRODUCT

MARKETING CONTROLLING & SALES CONTROLLING

Steering to more success instead of just measuring:

The enemy of successful marketing and sales management is the silo.
Our solution

  • measures results for all channels along the entire funnel
  • evaluates performance with realistic real-time benchmarks including demand and competition
  • shows value contributions of the measures and interactions between brand and sales
  • actively recommends optimizations
learn more!
DIRECTLY TO THE PRODUCT

MEDIA PLANNING

On the right channel at the right time:
Communication only works if it is perceived in the right environment. Our combination of big data analytics and AI gives you

  • near-real-time behavioral data from relevant product contexts
  • a neutral evaluation independent of the marketers
  • a cross-channel view with media mix modeling
  • a content channel matrix with the optimal points in time
learn more!
DIRECTLY TO THE PRODUCT

AND THE CONTRACTUAL? THE COSTS?

EVO OPTIMIZER is set up by us according to your specifications and then handed over for self-service use.

1

Book your free scoping call HERE including access to a demo instance.

2

You will receive an individual offer from us, which is transparent and modular based on the following factors:

  • How many and which sales and marketing channels do you want to investigate?
  • How many countries or regions should be analyzed separately?
  • How many combinations of products and campaigns do you want to cover?
  • How many different roles/decision makers do you want each to have their own views?
  • How many of the AI-powered recommendation and alerting features do you use?

3

If you decide to commission us on the basis of the offer & demo, we will set up your channels, products and regions, connect the data, train the algorithms for your business in initial analyses and hand over your personal EVO OPTIMIZER after a few weeks to a maximum of a few months (depending on complexity).

4

You receive training for all users via web meeting (documentation and instructions are stored in the system anyway) and start working with the tool. Of course we are always available for questions and support.

5

Do you want special developments or changes during operation? We are happy to implement change requests quickly and according to a very transparent pricing.

AWARDS AND REFERENCES

FREQUENTLY
ASKED
QUESTIONS

  • On the one hand, EVO OPTIMIZER uses the data from your advertising and sales activities. For example, Google Ads, Facebook, mailing systems, reports from newspapers, broadcasters, media agencies and field sales – where were you present and how?
    On the other hand, our solution uses the data from your own channels: Web analytics, call tracking, Google Maps calls, in-store visitor counts, etc. – what came back to you in the end?
    Finally, we connect your CRM and/or ERP system to include the real value of the acquired customers.
    And to evaluate all this realistically, we include the whole Hase & Igel toolkit of market, competitor and environment data: Google searches, posts, reach and response in journalistic and social media, what’s happening in e-commerce marketplaces, advertising budgets and brand presence of your competitors, population structure, building structure, purchasing power, weather and much more.

What makes our solution the “Best Business Technology Solution in Marketing and Communication” (German Stevie Awards 2022)? First and foremost, there are three aspects:
1.) We connect the data from all your systems and channels along the entire funnel – and confidently include even those that are considered “hard to measure”. This means: from the potential contact to the realized customer value, from the advertising booking system to the CRM, from Google Ads to large-scale billboards, you get a real 360-degree view as a basis for the calculations.
2) We not only look at your own data, but also include data on demand, competition and the environment (e.g. population structure, weather, etc.). This means that your goals and budgets are automatically adjusted to the market and are therefore extremely realistic – 10% more sales, for example, is only cool as long as you don’t know that demand has increased by 25%…
3) There are many dashboards. We don’t just show you data in nice graphs – our AI runs the whole gamut of multivariate statistics and modeling to prove correlations instead of just asserting them, and to determine the best models to predict your performance. This gives you real leverage instead of just nice visualizations.
Are you already doing everything? Maybe you are already well ahead of the curve. Then congratulations! But maybe you can learn a trick or two from our AI. Find out during a non-binding initial consultation.

Our solutions work entirely in the cloud. You don’t have to install anything or make any IT introductions. You don’t have to change anything in your existing systems either: Our tool only requires automatic exports from – or read access to – your existing systems.

No, that is not possible. You always have transparency over and access to all your data and the models used, but we don’t give away our algorithms. After all, this is our lifeline and we are way ahead of the market. You wouldn’t trust your patents and secret recipes to anyone else, no matter how great the sympathy.
However, you can integrate our solutions into your own – e.g. by sending requests for calculations from your own tools via API into our system and we send you the results back. Then you keep all assets with you.

Damn good point. Of course, we’ll be happy to sign a confidentiality agreement with a penalty clause (and we can also prove that we have a high level of insurance protection against possible financial losses). Likewise, we are ready to sign a commissioned data processing contract, although this is usually not necessary for our solutions (almost never is the processing of personal data necessary). Security and absolute protection of data and results against unauthorized access are vital for us – accordingly, we take this serious.
On the subject of data sovereignty, however, the case is quite simple: it always lies with you. All data in our system can be exported in a format of your choice at any time with just one mouse click. Also the data of the used models. You will never be bound to us to not lose any data – we want to keep you as a customer because you are convinced.

Well, most tools are made by specialists for specialists in top niches – e.g. the SEO people only think about the SEO people. And most people are not so good with statistics. We take a holistic view of data and marketing and think from the effect instead of just measuring something. Must have something to do with how we’re doing.