COMPETITIVE ANALYSIS

YOU DON’T BECOME A WINNER BY CHANCE

ANALYZING YOUR OPPONENT IS PART OF EVERY PROFESSIONAL SPORT.

Knowing the strengths and weaknesses of your opponent increases your chances of winning. It is the same with competitor analysis in the market. Study your competitors’ strategies, learn from their mistakes and successes, avoid hopeless battles and discover gaps in their defenses. Big Data & AI make competitive analysis easier than ever.

COMPETITIVE ANALYSIS WITH HASE & IGEL: WHAT IS IT?

Our competitive analysis includes both quantitative (numbers, data, facts) and qualitative (perception, position, arguments) aspects. The quantitative aspects include your competitors’ business figures, their advertising budgets (and how well they work), how many jobs they advertise (and how quickly they fill them), and their resonance in the market – how many people come to their websites, how many search for them, how many talk about them. The qualitative aspects include how competitors are rated by customers and employees, how strongly target groups associate them with issues such as innovation or sustainability, and what comes to light about investment plans or potential difficulties. Not sure if you know all your competitors? Our solutions also support you in scouting!

HASE & IGEL FACTOR:

NEUTRUM B2B CLIENT FINDER

ACQUIRE MORE INTELLIGENTLY AND EFFICIENTLY

What makes a customer the best customer? And where can I find more of them? The B2B CLIENT FINDER is your dating coach for companies:

  • Find optimal leads with digital twin
  • Determines the drivers for customer value and closing rate
  • Automatically finds the B2B target customers that match them
  • Delivers an evaluated lead list without buying from address marketers
NEUTRUM B2B CLIENT FINDER

NEUTRUM
TOPIC NAVIGATOR

RELEVANCE DOES NOT COME BY CHANCE

How does my target group see the topic? Which camps exist in the market? The TOPIC NAVIGATOR shows you the way to the best positioning:

  • Best Content Analytics Tool (Stevie Awards 2022).
  • Your map of what the market is really interested in – and in which context
  • Reveals what activates and emotionalizes
  • Shows how brands and people are positioned
NEUTRUM TOPIC NAVIGATOR

NEUTRUM AI TARGETER

IN THE RIGHT PLACE AT THE RIGHT TIME

On which channel and when do I optimally address my customers? And where is the competition? Discover it with the AI TARGETER:

  • Best Sales & Marketing Intelligence Tool (Stevie Awards 2022).
  • Contextual & Semantic Targeting without Cookies
  • The right content on the right channel at the right time
  • Including competitor & advertiser analysis
NEUTRUM AI TARGETER

WHAT CAN I GAIN FROM A COMPETITIVE ANALYSIS?

  • Identify your most important competitors and their strength on the market
  • Identify with which bugdets, from which countries and through which channels they attract interested parties
  • Assess precisely how they are perceived on key issues in the market – also in comparison to your company
  • Discover strategies, strengths and weaknesses from sales to recruiting

Your competitors are also your partners: You don’t have to repeat mistakes they have already made. Bidding against their greatest strengths is rarely useful. And their weaknesses are your greatest assets. Win more cleverly by correctly assessing your competitors.

ELECTRIFYING DEVELOPMENT

E-CAR MANUFACTURER RECOGNIZES TECHNOLOGY AND SALES TRENDS

In China, it is one of the big players in the booming electric car market. Now the manufacturer is planning to enter Western markets – with a focus on corporate fleets. For this, the company wants to understand the trends on the customer side: what are the decisive motives of fleet managers to opt for electric cars, which topics, channels and search terms are becoming more important in this context.

learn more!

SUCCESS STORIES

SOFAS FOR TOMORROW

FURNITURE MANUFACTURER ALREADY KNOWS WHAT CUSTOMERS WANT IN THE FUTURE

As an upholstered furniture manufacturer with its own production in Europe, it is particularly important for DOMO to know as far in advance as possible what customers will buy. With the applications of Hase & Igel, the company recognizes which trends are relevant and how the demand per construction type, colors and equipment per sales location develops.

Read More

DATA INSTEAD OF GUT FEELING

AGENCY ASSOCIATION USES COMMUNICATION OPPORTUNITIES IN REAL TIME

One of the core tasks of an association is to be a concise voice for its members in public. In order to identify the really relevant topics faster and more precisely, to recognize positioning opportunities earlier and to increase campaign capability, AIKA uses data-driven, intelligent applications from Hase & Igel.

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FIT MEDIA STRATEGY

UNIVERSITY ATTRACTS THE RIGHT STUDENTS MORE EFFICIENTLY

It makes little sense to advertise courses of study that are overrun even without advertising. Enormedia uses the AI-supported solutions of Hase & Igel to find those study programs from digital behavioral data that need to be advertised more intensively – and to determine the appropriate media mix based on data in order to reach the target group efficiently.

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COMPETITIVE ANALYSIS À LA HASE & IGEL – THAT’S HOW WE DO IT:

  • Instead of interviewing experts or cramming financial statements, we use many different sources to collect AI-supported data on demand for competitors, their public perception, and their advertising behavior and budget… as well as available company data, of course.
  • The “data pots” we tap into in this process include, for example, searches, media articles (including social), websites, placed advertising and job ads, company databases, user flows on the web, e-commerce portals, etc.
  • Because our AI also specializes in analyzing qualitative data, we can automatically investigate aspects of content – for example, what arguments a competitor is relying on in its communications, or whether there is information about where it will invest next.
  • Because our AI also specializes in analyzing qualitative data, we can automatically investigate aspects of content – for example, what arguments a competitor is relying on in its communications, or whether there is information about where it will invest next. Because we map almost all actions in many digital channels, we can draw from a very broad database. So even analyses for niche products or regional markets are no problem.
  • Because we use behavioral data that has already been accumulated, our solutions produce results in the very short term – and we can also look far into the past.

CUSTOMER VOICES

“Great support from the experts at Hase & Igel. Best in terms of people and expertise! We received excellent support and exciting input from which we could derive measures for us. Absolutely recommendable!”
Amon Thein
Managing Director, Schwarzseher GmbH
“The best of Big Data Germany has to offer.”
Prof. Dr. Stephan Buchhester
Head of Diagnostics, Institute for Behavioral Economics
“If you want to rely on true market intelligence, Hase & Igel is the place to go.”
Christian Wewezow
Managing Director Clockwise Consulting, Chairman of the Board of Trustees, Grand Prix of Medium-Sized Businesses
“World class service! Has brought us to a new level in the area of marketing!”
Raphael Opilski
ISOTEC specialist company Waterproofing Technology OPL GmbH & Co. KG
“Bridging marketing and sales data across channels is a game changer for us that we have wanted for many years. It creates the basis for efficient, data-driven management.”
Martin Garczorz
medial sales Stadtsparkasse Düsseldorf
“Artificial intelligence can handle a large part of the typical work in desktop research and data analysis faster and more efficiently than humans. This not only gives us a broader data base, but also allows us to focus human expertise even more on those tasks where the specialist experience, intuition and creativity of experts add the most value.”
Marc Boscheinen
Head of Corporate Finance and Partner, ADVYCE
“The TOPIC NAVIGATOR helped us enormously to map and prioritize the relevant use cases and industries as well as typical target customers and partners. This allowed us to develop our business model and sales in a targeted way.”
Felix Knoll
Managing Director Berky
“With HASE & IGEL’s solutions, we’re taking local branding to a new level, letting every local retailer benefit from AI and data capabilities that were previously only available to the biggest players in the advertising market.”
Thomas Ötinger
Managing Partner marcapo
“Data is always better than guessing – and the near-real-time view gives us a different ability to act than pure surveys. With the continuous input from HASE & IGEL, we have made our communication process much more powerful.”
Kerstin Treichel
Managing Director AIKA
“The TOPIC NAVIGATOR allows us to identify sweet spots for our customer to better position them.”
Christoph Rieckmann
Managing Director Drehmoment
“Evaluating the behavior of all prospects and competitors brings significantly more precision and certainty than surveying samples and buying general industry studies. An excellent basis for precisely tailored media strategies.”
Jan Janssen
Managing Director Enormedia
“With Hase & Igel applications, successful market entry is not left to chance. With Big Databased contextual targeting, we can ensure that the appropriate users are optimally activated in all channels, even without cookies – relevance and timing and good, targeted advice are the key.”
Hansjörg Zimmermann
Managing Director WhatzPets

AND HOW DO I GET MY COMPETITIVE ANALYSIS NOW?

1

Get a non-binding appointment right now, where we can discuss your concerns together. This way we will find the optimal selection (and if necessary combination) of our tools for you and can create an offer.

2

If you give us the go-ahead, we will set up your solution and either provide you with the software that you can use to perform the analyses yourself, or deliver the collected and analyzed data to you in the software.

3

Our solutions support you in drawing conclusions and decisions from the analyses. But we are also available to you personally as experienced sparring partners – everything is possible, nothing is mandatory.

FREQUENTLY
ASKED
QUESTIONS

Oh yes, they do – usually without even realizing it. Companies that move in the market leave data behind like footprints with every step they take. Customers have heard about them and Google them. Customers, employees, journalists write about them in media, to which prospective customers in turn respond. Advertising and job ads they place are public anyway and budgets are calculable. Offers in e-commerce are public and where there are sales ranks, inventories or similar , sales are also at least roughly traceable. And of course, companies have to submit balance sheets. And so on and so forth. The data is always there – it’s just a matter of finding all these different tracks and bringing them together to see the patterns in them and to see the forest instead of just the trees.

Don’t worry, our solutions will find that out for you if you want. There are several ways to do this: which companies are found on Google for the same product/service areas? Which ones are mentioned in (trade) media or by customers (e.g. in reviews)? Who is placing ads on the same sites for the same audience? Etc. – Just contact us and we will show you the possibilities! 

  • You can definitely do it yourself with our tools – that’s what they are for 🙂
    The right tool selection, the right combination and the optimal setup depend on what you want to find out and in what depth and breadth. We will work it out together in a free initial consultation.
    Then you can decide for yourself whether we only provide you with the tools and you start the analyses yourself (Software as a Service), or whether we collect the data for you with the tools and hand them over to you with the results (Data as a Service).
    Of course you can also get inspired by the case studies on this page and directly order the tools you are most interested in – we don’t impose our consulting on you 🙂

Oh dear, there it is – the question of all questions. And you already guessed the answer: It depends. It’s a stupid answer, we know. But that’s the way it is. Basically, it can be anything from a low four-digit to a medium  five-digit number. The drivers for costs are:

  • How many competitors do you want to investigate? And how differentiated (e.g. by product category, etc.)?
  • How many countries or regions should be analyzed separately?
  • How deep do you want to zoom in? Do you only need the numbers, data, facts – or do you also want to analyze in more detail what, for example, the 51 most successful advertising arguments of the competitors are or what their customers criticize most about them?
  • Do you operate the tools yourself, or should we do it for you and upload the results directly?

These are the questions we will clarify with you in a free initial consultation. Arrange it now!