YOU DON’T BECOME A WINNER BY CHANCE
ANALYZING YOUR OPPONENT IS PART OF EVERY PROFESSIONAL SPORT.
Knowing the strengths and weaknesses of your opponent increases your chances of winning. It is the same with competitor analysis in the market. Study your competitors’ strategies, learn from their mistakes and successes, avoid hopeless battles and discover gaps in their defenses. Big Data & AI make competitive analysis easier than ever.
COMPETITIVE ANALYSIS WITH HASE & IGEL: WHAT IS IT?
Our competitive analysis includes both quantitative (numbers, data, facts) and qualitative (perception, position, arguments) aspects. The quantitative aspects include your competitors’ business figures, their advertising budgets (and how well they work), how many jobs they advertise (and how quickly they fill them), and their resonance in the market – how many people come to their websites, how many search for them, how many talk about them. The qualitative aspects include how competitors are rated by customers and employees, how strongly target groups associate them with issues such as innovation or sustainability, and what comes to light about investment plans or potential difficulties. Not sure if you know all your competitors? Our solutions also support you in scouting!
E-CAR MANUFACTURER RECOGNIZES TECHNOLOGY AND SALES TRENDS
In China, it is one of the big players in the booming electric car market. Now the manufacturer is planning to enter Western markets – with a focus on corporate fleets. For this, the company wants to understand the trends on the customer side: what are the decisive motives of fleet managers to opt for electric cars, which topics, channels and search terms are becoming more important in this context.
As an upholstered furniture manufacturer with its own production in Europe, it is particularly important for DOMO to know as far in advance as possible what customers will buy. With the applications of Hase & Igel, the company recognizes which trends are relevant and how the demand per construction type, colors and equipment per sales location develops.
One of the core tasks of an association is to be a concise voice for its members in public. In order to identify the really relevant topics faster and more precisely, to recognize positioning opportunities earlier and to increase campaign capability, AIKA uses data-driven, intelligent applications from Hase & Igel.
It makes little sense to advertise courses of study that are overrun even without advertising. Enormedia uses the AI-supported solutions of Hase & Igel to find those study programs from digital behavioral data that need to be advertised more intensively – and to determine the appropriate media mix based on data in order to reach the target group efficiently.
COMPETITIVE ANALYSIS À LA HASE & IGEL – THAT’S HOW WE DO IT:
AND HOW DO I GET MY COMPETITIVE ANALYSIS NOW?
Get a non-binding appointment right now, where we can discuss your concerns together. This way we will find the optimal selection (and if necessary combination) of our tools for you and can create an offer.
If you give us the go-ahead, we will set up your solution and either provide you with the software that you can use to perform the analyses yourself, or deliver the collected and analyzed data to you in the software.
Our solutions support you in drawing conclusions and decisions from the analyses. But we are also available to you personally as experienced sparring partners – everything is possible, nothing is mandatory.