Agency

NEUTRUM
TOPIC NAVIGATOR

RELEVANCE IS A QUESTION OF TECHNOLOGY

YOUR ADVANTAGES

  • Our AI provides an undistorted map of what your market is really interested in.
  • Only tool that also shows the connections between topics: who is passionate about A – what else is he passionate about?
  • AI-supported topic hierarchies: Which aspects are important in this topic?
  • Automatic entity recognition reveals how brands, people and places are associated with topics.
  • For each topic & argument, evaluation by sentiment, activation, top media, influencers and optimal communication timing.
  • Completely Big Data based: no waiting time for surveys, retrospective analysis possible.
Get THE DEMO

Take a look inside

Best solution for content analysis

Demo & Scoping free of charge

  • We start with a non-binding scoping meeting as a basis for our offer – and you get a demo access for 2 weeks.

Flexible use

  • You decide when and how often you want to access the TOPIC NAVIGATOR (pay-as-you-go) or whether you want it updated at certain intervals (license).

CUstomer Voices

„World class service! Has brought us extremely forward in the area of marketing!“
Raphael Opilski
ISOTEC specialist company Waterproofing Technology
OPL GmbH & Co. KG
„Great support from the experts at Hase & Igel. Top in terms of people and expertise! In a
super pleasant contact we received exciting input from which we could derive measures for
us. Absolutely recommendable!“
Amon Thein
Managing Director, Schwarzseher GmbH
„The best of Big Data Germany has to offer.“
Prof. Dr. Stephan Buchhester
Head of Diagnostics, Institute for Behavioral Economics
„If you want to rely on true market intelligence, Hase & Igel is the place to go.“
Christian Wewezow
Managing Director
Clockwise Consulting, Chairman of the Board
of Trustees, Grand Prix of Medium-Sized Businesses
„Bridging marketing and sales data across channels is a game changer for us that we have
wanted for many years. It creates the basis for efficient, data-driven management.“
Martin Garczorz
medial sales
Stadtsparkasse Düsseldorf
„Artificial intelligence can handle a large part of the typical work in desktop research and
data analysis faster and more efficiently than humans. This not only gives us a broader data
base, but also allows us to focus human expertise even more on those tasks where the
specialist experience, intuition and creativity of experts add the most value.”
Marc Boscheinen
Head of Corporate Finance und Partner, ADVYCE
„The TOPIC NAVIGATOR helped us enormously to map and prioritize the relevant use cases
and industries as well as typical target customers and partners. This allowed us to develop
our business model and sales in a targeted way”
Felix Knoll
Managing Director Berky
„With HASE & IGEL’s solutions, we’re taking local branding to a new level, letting every local
retailer benefit from AI and data capabilities that were previously only available to the
biggest players in the advertising market.”
Thomas Ötinger
Managing Partner
marcapo
„Data is always better than guessing – and the near-real-time view gives us a different ability
to act than pure surveys. With the continuous input from HASE & IGEL, we have made our
communication process much more powerful.”
Kerstin Treichel
Managing Director
AIKA
„The TOPIC NAVIGATOR allows us to identify sweet spots for our customer to better position
them.”
Christoph Rieckmann
Managing Director Drehmoment
„Evaluating the behavior of all prospects and competitors brings significantly more precision
and certainty than surveying samples and buying general industry studies. An excellent basis
for precisely tailored media strategies.”
Jan Janssen
Managing Director
Enormedia
„With Hase & Igel applications, successful market entry is not left to chance. With Big Databased contextual targeting, we can ensure that the appropriate users are optimally activated
in all channels, even without cookies – relevance and timing and good, targeted advice are
the key.”
Hansjörg Zimmermann
Managing Director WhatzPets

The Neutrum Theme Navigator
is perfect for all who

  • become more relevant to their target groups and want to strike the right note with the right arguments.
  • want to understand what moves their market, which camps are involved and where they themselves and their competitors are located.
  • want to identify positioning opportunities for specific topics and arguments – which “framing,” which media, which influencers, which timing?
GET THE DEMO

Where should you
take a different route?

You need more numbers, data, facts in your topic – for example the advertising budgets of competitors or the development of demand for your product? Then you should book the NEUTRUM AI Targeter, which can be perfectly combined with the TOPIC NAVIGATOR.

You want to check your own advertising texts, content marketing measures or POS materials to see which content and arguments are most effective in driving sales forward? Then the NEUTRUM EVO Optimizer is the right step.

Some clients we work for:

how is
it done?

The TOPIC NAVIGATOR is set up by us according to your specifications and then handed over for use in self-service

1

Book your free scoping call HERE including access to a demo.

2

You will receive an individual offer from us, transparently calculated on the basis of the number of different topic maps (e.g. markets, languages, target groups), the frequency of implementation (once or regularly?) and the question of whether we collect the data for you externally or obtain it from one of your systems (and if so, from which one).

3

After commissioning, we set up your instance and hand it over to you with user training via a teams meeting and always up-to-date instructions in the tool.

4

Let’s go! Of course we are always at your side with questions or support.

WE KNOW YOUR
CUSTOMERS BETTER THAN
HIS MOTHER!

find your customers!