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WHATZDOGS

AN ADVICE AND LEARNING APP FOR PET OWNERS

CHALLENGE

To always have an experienced advisor with you live and in every suitable situation, who makes life with dogs more stress-free and happier, that is the idea of a brother and sister. The concept is convincing and wins prizes. But what are the situations in which future users would be particularly helped by such an app? And when and where is it best to reach them in these contexts? An analysis is needed that helps the app’s creators to be in the right place at exactly the right time and in the right context with their idea in order to quickly and efficiently win over enthusiastic users.

SOLUTION

The Neutrum TOPIC NAVIGATOR identifies the most important topics and occasions from information behavior – which articles do they read, what do they search for and what do they post. The AI- supported content and context analysis precisely identifies the most important concerns of dog owners and reveals which specific questions and occasions are particularly relevant in each case – and how this also depends in part on the dog breed and the living and working situation. For these identified groups of topics, ongoing monitoring with the AI TARGETER determines how strongly interest is developing in each case and in which media, on which channels and at which times dog owners can best be activated with precisely these topics and occasions. Last but not least, the most relevant influencers are continuously identified for each topic and context.

CUSTOMER BENEFITS

Data-driven, Hase & Igel applications can be used to address potential users in a truly relevant context. This begins with an editorial plan that determines the appropriate topics and how they should be presented, and continues with a precisely tailored content channel matrix (which topic on which channel) and send time optimization (what to publish when and where), all the way to finding the right communication partners – all optimized for maximum activation. This enables WhatzDogs to successfully enter the market.

“With Hase & Igel applications, successful market entry is not left to chance. With Big Data based contextual targeting, we can ensure that the appropriate users are optimally activated in all channels, even without cookies – relevance and timing and good, targeted advice are the key.”

– HANSJÖRG ZIMMERMANN, MANAGING DIRECTOR WHATZPETS

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RELEVANCE IS A
QUESTION OF TECHNOLOGY