AND BUDGET ALLOCATION
THE MARKETING GOD DOES NOT ROLL THE DICE
WHAT GOALS DO I WANT TO ACHIEVE WITH MY CAMPAIGNS AND CHANNELS?
So very concrete, without blah-blah and clearly measurable? This question is often the end boss in marketing and sales. But it’s like in navigation: without a goal, you merely arrive somewhere and then talk yourself into it. You want an even nastier opponent? Voilà: Budget Allocation. How much money do I have to invest to achieve my goals? And how do I best allocate it among channels and measures? Here, too, you can guess or follow some gurus. But that’s like setting off on a journey and rolling the dice on how much to put in the tank – and whether it’s gasoline or diesel. Fortunately, there’s a better solution: Data-Driven Marketing with AI.
MARKETING GOALS AND BUDGET ALLOCATION WITH HASE & IGEL: WHAT IS IT?
One thing no one takes away from you: decide what you want to achieve. More customers? More customers who cost no more than X euros per customer and buy for at least YZ euros? More brand awareness in the target group? Our solutions allow you to choose such goals (we are happy to be your sparring partner) – and make your world much brighter and easier from this step on: because what kind of target value you can realistically achieve, how much budget you need for it and what is the perfect combination of measures to efficiently get ahead – that’s what our algorithms determine based on robust data. And not just the data from all your own channels. But also with data from your competitors, on demand in the market and on all those factors that influence your business – such as weather, purchasing power or traffic.
LOCAL BRANDING 4.0
AI-SUPPORTED MORE SUCCESS FOR LOCAL RETAILERS BIG BRAND
marcapo supports over 65,000 sales partners of major brands in achieving optimal sales impact locally. To manage this complexity, marcapo relies on Hase & Igel’s AI, which recommends realistic budgets, the optimal combination of advertising media and the right timing for each retailer – 100% tailored to local conditions.
The industrial company uses Hase & Igel’s analysis tools to identify and develop new markets for its product range. Within twelve months, it finds the right countries, industries, and use cases, understands the needs, and scouts attractive target customers. This enables the company to grow profitably despite declines in its core segments.
In order to succeed quickly, a manufacturer of document management systems wants to understand how its competitors operate before entering a new product segment: what strategies they pursue, what channels they are present in, and what budgets they operate with. Hase & Igel helps to attack with the right instruments.
In China, it is one of the big players in the booming electric car market. Now the manufacturer is planning to enter Western markets – with a focus on corporate fleets. For this, the company wants to understand the trends on the customer side: what are the decisive motives of fleet managers to opt for electric cars, which topics, channels and search terms are becoming more important in this context.
MARKETING GOALS AND BUDGET ALLOCATION À LA HASE & IGEL – THAT’S HOW WE DO IT:
AND HOW DO I GET MY DATA-DRIVEN MARKETING GOALS AND BUDGET ALLOCATION NOW?
If you give us the go-ahead, we will set up your solution and either provide you with the software that you can use to perform the analyses yourself, or deliver the collected and analyzed data to you in the software.
Our solutions support you in drawing conclusions and decisions from the analyses. But we are also available to you personally as experienced sparring partners – everything is possible, nothing is mandatory.