& CONTENT STRATEGY
RELEVANCE IS NO COINCIDENCE
EVERYONE WANTS TO BE RELEVANT. BUT ONLY ONE PATH LEADS TO THE GOAL:
Understand how your market perceives your topic and product fields, what the needs and use cases are, and on which occasions with which expectations these become “acute”. Besides, communication has two sides: Whatever you want to be – people have to buy it. For this, it is important how you and other players are located. Our AI maps this playing field for you and shows the shortest way into the heads and hearts of your desired audience.
POSITIONING WITH HASE & IGEL: WHAT IS IT?
What do my stakeholders mean when they call for “more attitude” or demand “sustainability”? For what reasons do customers buy this natural product and how do they prefer to prepare it? Who might be interested in my new development and for what occasion? What topics do I need to talk about to reach the right people? As the “best in DACH” (Stevie Awards 2022 and 2023), our AI solutions show you faster, more neutrally and more interactively than any other method what really makes your market tick and where your opportunities lie. Completely unbiased, our algorithms create a “mental map” of your target groups – and show what is really relevant for them, who plays a role in this context and how you can best reach them.
cheers to success
HOW A SPIRITS COMPANY STAYS RELEVANT IN THE PANDEMIC
Many liquors are drunk especially in bars, clubs and festivals. This one, too. Corona lockdowns thus threaten sales and brand. What to do? Lead agency Drehmoment relies on solutions from Hase & Igel – and finds those drinking occasions, recipes and media for the brand that keep it in the hearts and throats of consumers.
The industrial company uses Hase & Igel’s analysis tools to identify and develop new markets for its product range. Within twelve months, it finds the right countries, industries, and use cases, understands the needs, and scouts attractive target customers. This enables the company to grow profitably despite declines in its core segments.
In order to succeed quickly, a manufacturer of document management systems wants to understand how its competitors operate before entering a new product segment: what strategies they pursue, what channels they are present in, and what budgets they operate with. Hase & Igel helps to attack with the right instruments.
In China, it is one of the big players in the booming electric car market. Now the manufacturer is planning to enter Western markets – with a focus on corporate fleets. For this, the company wants to understand the trends on the customer side: what are the decisive motives of fleet managers to opt for electric cars, which topics, channels and search terms are becoming more important in this context.
CONTENT STRATEGY AND POSITIONING À LA HASE & IGEL – THAT’S HOW WE DO IT:
AND HOW DO I NOW GET MY BASIS FOR POSITIONING AND CONTENT STRATEGY?
Get a non-binding appointment right now, where we can discuss your request together. This way we can find the optimal selection (and, if necessary, combination) of our tools for you and make you an offer.
If you give us the go-ahead, we will set up your solution and either provide you with the software with which you can carry out the analyses yourself, or deliver the collected and analyzed data to you in the software.
Our solutions support you in drawing conclusions and decisions from the analyses. But we are also available to you personally as experienced sparring partners – everything is possible, nothing is mandatory.