EVERY ENTREPRENEUR HAS A BOSS:
THE MARKET.

NEUTRUM MARKET CHECK

DIRECT TO THE SUMMARY
FIRST DISCOVER EVERYTHING

DISCOVER DEMAND, ITS DISTRIBUTION AND TRENDS WITH 1 CLICK:

Neutrum MARKET CHECK combines search data and AI in such a way that you immediately recognize with which product or topic you will be most successful in which region and at what time.
Define your products, categories and regions with just a few clicks and receive an analysis of the interest in the market within seconds   with a well-founded forecast.

Beste Business Technology Solution:
Big Data

“Revolutioniert den Markt für datengetriebene Lösungen und eröffnet branchenübergreifend ganz neue Möglichkeiten um Trends aufzuzeigen.”

Jury der Stevie Awards

“IF YOU WANT TO EVALUATE YOUR RESULTS REALISTICALLY, TAKE DEMAND INTO ACCOUNT: IF I HAVE 10% MORE INQUIRIES, IT MAKES A DIFFERENCE WHETHER DEMAND IN THE MARKET HAS INCREASED BY 5% OR BY 20% DURING THIS PERIOD!”

– JAN, FOUNDER AND MANAGING DIRECTOR

YOUR ADVANTAGES

  • Direct results with just a few clicks – no waiting & no expert knowledge required
  • Easily understand how demand is distributed across products & regions
  • Only solution with AI-supported forecasts, seasonality and trend analysis
  • Easily compare different countries or regions (e.g. state, county)
  • Identify the best Google search terms for SEO, SEA and beyond
  • Share your markets and analyses with other users and have analyses updated automatically

THIS IS WHAT THE NEUTRUM MARKET CHECK SHOWS YOU:

  • Distribution of demand across definable products and topics, which can be grouped by category.
  • Distribution of demand across different countries and regions selectable from a selection (e.g. federal state; individual locations optional) – absolute and by population size.
  • Development over the years including statistical analysis (e.g. average monthly change)
  • AI-supported analysis of seasonality (seasonal fluctuations) and trend, on this basis sound forecast with machine learning algorithms (very high model quality)
  • Average competitive strength and advertising costs (basis: Google Ads, other advertising media optional)
  • Analysis of the search terms behind the topics according to volume, trend, competition and costs

SOFAS FOR TOMORROW

FURNITURE MANUFACTURER ALREADY KNOWS WHAT CUSTOMERS WANT IN THE FUTURE

As an upholstered furniture manufacturer with its own production in Europe, it is particularly important for DOMO to know as far in advance as possible what customers will buy. With the applications of Hase & Igel, the company recognizes which trends are relevant and how the demand per construction type, colors and equipment per sales location develops.

Learn More!

SUCCESS STORIES

MARKET DEVELOPMENT WITH AI

CONVEYOR TECHNOLOGY MANUFACTURER OPENS UP NEW MARKETS DRIVEN BY DATA

The industrial company uses Hase & Igel’s analysis tools to identify and develop new markets for its product range. Within twelve months, it finds the right countries, industries, and use cases, understands the needs, and scouts attractive target customers. This enables the company to grow profitably despite declines in its core segments.

Read More

THE PERFECT MATCH

CONSULTING FINDS M&A TARGETS WITH KI AND BIG DATA

In order to succeed quickly, a manufacturer of document management systems wants to understand how its competitors operate before entering a new product segment: what strategies they pursue, what channels they are present in, and what budgets they operate with. Hase & Igel helps to attack with the right instruments.

Read More

ELECTRIFYING DEVELOPMENT

E-CAR MANUFACTURER RECOGNIZES TECHNOLOGY AND SALES TRENDS

In China, it is one of the big players in the booming electric car market. Now the manufacturer is planning to enter Western markets – with a focus on corporate fleets. For this, the company wants to understand the trends on the customer side: what are the decisive motives of fleet managers to opt for electric cars, which topics, channels and search terms are becoming more important in this context. 

Read More

THIS IS HOW YOU CAN USE NEUTRUM MARKET CHECK

  • Enter which products or topics you would like to analyze: for this purpose, you can classify up to 10,000 search terms (e.g. VW e-Up, smart EQ, Renault Zoe) in up to 10,000 categories (e.g. affordable electric cars) of your choice
  • Define which regions from which countries you would like to include in the analysis by clicking on the maps or using the dropdown menu
  • Click on “Start MARKET CHECK” – after a few seconds you will receive the results
  • Look at the results, compare time periods, products and regions.
  • For each analysis you will see explanatory texts and tooltips in the tool to help with interpretation
  • All graphics, analyses and raw data can be exported with 1 click
  • Analyses can be shared with other users (e.g. colleagues) and repeated automatically (e.g. monthly)

CUSTOMER VOICES

“World class service! Has brought us to a new level in the area of marketing!”
Raphael Opilski
ISOTEC specialist company Waterproofing Technology OPL GmbH & Co. KG
“If you want to rely on true market intelligence, Hase & Igel is the place to go.”
Christian Wewezow
Managing Director Clockwise Consulting, Chairman of the Board of Trustees, Grand Prix of Medium-Sized Businesses
“The best of Big Data Germany has to offer.”
Prof. Dr. Stephan Buchhester
Head of Diagnostics, Institute for Behavioral Economics

use cases

MARKET ANALYSIS

Predict sales, identify opportunities:

Only those who meet the market demand correctly will be successful. With us you know in advance

  • how many people are interested in your product – with trends & forecast
  • Which use cases and regions have the highest potential
  • how strong the competition is – and who you are up against
  • which “camps” there are in the market – and what is important to each of them
learn more!
DIRECTLY TO THE PRODUCT

TREND ANALYSES

Identify trends early, seize opportunities:

If you want to actively shape the future, you have to recognize developments early on. Trend analyses with our solutions show you

  • the patterns and trends behind market activity
  • what changes on the demand and supply side
  • how the information behavior of your customers evolves
  • which developments offer you opportunities for innovation
learn more!
DIRECTLY TO THE PRODUCT

Jan’s pro tip:


“If you want to evaluate your results realistically, include demand: If I have 10% more inquiries, it
makes a difference whether the demand in the market has increased by 5% or by 20% during this
period!”

AND THE CONTRACT? THE COSTS?

The Market Check works completely in self-service:

1

  • Register HERE and get a 2 week trial with 10 free credits and access to the data & analytics from our big demand monitor.
  • Choose which credit package you want to buy and pay via PayPal or credit card.
  • Get started – and decide for yourself if and when you want to buy more credits. You can decide at any time for an automatic recharge. You have no contract obligation and can delete your account at any time.

2

The MARKET CHECK has a clear, transparent pricing, which is based on the calculation effort:

  • Per region and per category, the query costs 1 credit, regardless of the number of keywords.
  • Example: Demand in DACH for electric cars (all models in one category) – 3 credits (3 countries * 1 category). Demand in D by federal states for electric cars per brand (i.e. each brand 1 category) – 512 credits (16 regions * 32 brands).

3

Our credit packages:

  • S: 500 Credits – 90 Euros
  • M: 1000 Credits – 150 Euros
  • L: 5000 Credits – 500 Euros
  • XL: 10000 Credits – 700 Euros

Acquired credits remain valid for 6 months. If you delete your account, we can not refund unused credits.

Once you have performed an analysis, you can call it up again as often as you like for 1 month without credits being deducted.

AWARDS AND REFERENCES

FREQUENTLY
ASKED
QUESTIONS

We always pull the latest data for your request. In the standard variant, if you do not connect any other/own data sources (talk to us if you want this), this is search data from Google Ads. Google updates this data once a month. By the way, you can set a stream in your MARKET CHECK – so that your analyses are automatically updated as soon as there is new data.

Absolutely. In fact, the typical search queries of professional buyers, engineers or craftsmen are often easier to delineate than the thousand reasons to look for a popular sports shoe. From niche industrial suppliers to global entertainment giants, the MARKET CHECK has already proven its worth.

By default, the data from Google Ads. There, all Google search queries are stored according to place and time – with their real values, not just a trend index.
Optionally, however, MARKET CHECK can process all data that is available as a time series – e.g. from your media monitoring, CRM or ERP system, call center, financial accounting, etc.; many of our customers therefore also use it to make forecasts from their incoming orders, for example. You want more data sources? Talk to us!

With a maximum of 10,000 terms, you can “shoot” a little wider and enter all the synonyms that come to mind – or even a more obscure competitor brand. But we are happy to support you in finding the best terms: with our free “indicator system” tool, which shows you useful terms for products/topics of your choice that you can include. And, if you wish, with (paid) advice.

No need to worry. We can set up pretty much any country and place in Marktcheck. The countries and regions that are stored are quality-assured by us (e.g. exact, verified assignment of Google location IDs to a region) and stored with population figures. If you want us to add more countries, regions or individual locations to your MARKET CHECK, we will have to charge you for some customization. But this is neither mega expensive, nor does it take long until you find your favorite place in your favorite tool! 🙂 Just talk to us!

Hmmm… we don’t invent the data. We’re just extremely good at getting the most out of it. Must have something to do with the way we are.